October 16th marked the annual Making Strides Against Breast Cancer Walk! Team Bertera Chevrolet was there and ready for the three to five mile walk! Many of our friends and family have been affected by breast cancer and cancer in general which is why it is so important that we helped raise $24,365.65! Helping the cause doesn’t end there. You can still help The American Cancer Society with their goal of abolishing Cancer by making a small donation of your own here. Check out some of our favorite images from the event below and if you have more pictures please feel free to send them to us!

We hope you will be able to join us for next year’s Making Strides Against Breast Cancer Walk in Stanley Park! Together we can help bring an end to this horrible disease. Be sure to share all of your images with us on social media. You can find all of our social media channels below. Check out WWLP’s summary of the event below.

Be sure to
Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Subscribe to our YouTube channel!
For more information visit our website

Subaru of America recently announced that they will be stopping sales on the Subaru Crosstrek Hybrid for the 2017 model year. The Crosstrek Hybrid was actually Subaru’s first hybrid to be mass produced. It’s great on gas and still has all the features you have come to enjoy with Subaru vehicles like amazing on and off-road performance. Does this mean it didn’t sell well? No, not at all. Subaru’s motive for stopping production on the Crosstrek Hybrid is most likely due to the global platform being implemented into Subaru’s lineup.

Now this may be the end of the Crosstrek Hybrid, but Subaru may still have a few Hybrid models up their sleeve. Jeff Walters, executive vice president of sales, explained “We are currently working on a new hybrid vehicle, although it is too early to discuss specifics.” It’s too early to tell what Walters is referring to exactly but some enthusiasts are already up in arms about the news.

Subaru’s goal is to move to a global platform for their vehicles. The new platform was designed to include PHEV and electric vehicles. Crash absorption has improved by 40% with the new platform and Subaru has even increased the rigidity of the body structure by over 70%! Combine the new platform with Subaru’s award winning All-wheel drive system, EyeSight capabilities and we’re looking at a pretty great base for the next generation of Subaru vehicles. If you are even half as excited we are for the next set of models then let us know which 2017/2018 model or concept is your favorite in the comments below.

Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Check us out on YouTube
Visit our website

The folks over at Fiat Chrysler Automobiles have recently given their followers the hope that a Ford Raptor competitor is in the works. Many Ram Truck lovers will find this news to be absolutely game changing and there are some Ford lovers that will be making the switch too. So what is all the hype behind the new Ram Rebel TRX Concept?


Lets imagine for just a moment an off-road capable pickup truck with 575 horses under the hood and 37 inch tires. Combine those ingredients and you are left with a complete animal of a pickup. The concept truck itself is actually a completely working model. It’s been driven over 100 miles per hour on rough terrain. This is mostly due to the updated suspension, the 6.2 Liter HEMI V-8 engine, and the eight-speed automatic transmission.


With so many manufacturers setting their sights on the high performance off-road truck market we are bound to see many more concepts in due time. The folks over at Ram hope their take on an extreme off-road pickup stands out from the rest but only time will tell. The Ram Rebel TRX is still just a concept so there is still time to see changes. If you could change or add anything what would you add to the Ram Rebel TRX? Let us know in the comments below!

Stay updated on all things Chrysler, Jeep, Dodge, and Ram Truck related by following our blog! Stay tuned for even more updates and changes. If you can’t wait for the Ram Rebel TRX to be released feel free to visit us in Chicopee and we may be able to get you into something almost as cool.

Check us out on Facebook
Follow us on Twitter
Add us to your circle on Google+
Visit our website

If you have been watching the news or perhaps you’ve even visited New York City recently you may have noticed a little snow on one corner but none on the next. This as well as a Jeep Wrangler being suspended from a building. You are probably expecting to read about some protest being held where they suspend a Jeep Wrangler until something is changed. However, that is not the case, the source of the snow as well as the suspended jeep happens to be apart of an advertising campaign held for the new “Rise of the Tom Raider” coming out for PS4.

please excuse the low quality of the image below.

You may be asking yourself, why in the world would a company suspend a 2,000 lbs vehicle above moving traffic in such a populated city? Well, it is simple, for a video game of course! The newest addition to the Tomb Raider series will be here on October 11th. The best part about the suspended Jeep is that once the game launches on of it’s lucky players will actually get to take the Jeep home! The best part is that this isn’t a prank. The cables and billboard have been approved by the FDNY as well as other city officials. The billboard and Jeep will only be up during October so be sure to enter for your chance to win!

If you could care less about the launch of Rise of The Tomb Raider and you are in the market for a new Jeep Wrangler of your own please feel free to view our inventory here. Be sure to check out our inventory of new Jeeps, Dodges, Chryslers, and Ram Trucks right here. For more information please feel free to visit us online at the link below.

Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Subscribe on YouTube
Visit our website

The 2017 Nissan GT-R has arrived and it’s better than ever before! Since there really isn’t much room to improve on performance the 2017 Nissan GT-R brings forth small changes that improve the quality of driving but believe it or not the 2017 Nissan GT-R has changed more in this model year than ever before. Everything from aerodynamics to the new tech included in the 2017 Nissan GT-R has been updated for this model year. You may not be able to spot the changes immediately as the look of the vehicle is generally the same, it’s what was changed under the hood that really matters. Find out more about the 2017 Nissan GT-R in the video below from our friends over at The Motor Trend Channel.

If that wasn’t enough for you check out some of the key features of the brand new 2017 Nissan GT-R below.


The GT-R’s rear end has been elongated on the sides to redirect the air away from the end of the bumper, keeping hot gases away, to assist in cooling the exhaust.

When air is drawn underneath the vehicle many issues may arise especially at high speeds. That is why the area around the C-Pillar has been reworked to help reduce turbulence, and to send the air flow to the end of the body.

With the new grille and larger grille openings the key components are allowed even more airflow than before. The front end of the vehicle has been reshaped and it now directs more air to the front wheels to help reduce drag.


The 2017 Nissan GT-R is available with semi-aniline soft touch leather on the door panels, center console, shift knob, and of course the seats. If you’re looking for a new world of comfort then this is definitely a must have.


Every Nissan GT-R houses a hand-built engine that was assigned to a single technician. The engine has a crest on it with the signature of the technician who hand built the engine. The engine is built in a controlled environment much like race cars are.

The more a driver is forced to shift, the less time power is being delivered to the wheels. To achieve your fastest lap time take control of the GT-R’s paddle shifted 6 speed dual clutch transmission and listen as the gears change in just 0.15 seconds while in the GT-R’s performance mode, R-Mode.

The engine in the 2017 Nissan GT-R was designed to put the vehicle in the same class as the super cars with less weight and much better fuel efficiency. Some call it a win-win for Nissan.


Take a close look and you can see the time and effort that was put in to redesign the front and rear end of the vehicle. The new design is meant to send more air to the front wheels to reduce drag and to prevent air from being drawn underneath the vehicle, all while keeping the exhaust cool.

One of the main reasons the GT-R sticks to the road so easily, especially at high speeds, is due to the underbody of the vehicle. Unlike your average car the GT-R’s underbody is covered by composite panels which allow more airflow to be directed towards the brakes and the rear diffuser to assist in stopping and gripping the road.


The NissanConnect system offers a great way to stay connected while at the wheel. The 8 inch color display serves up important locations like ATMs, restaurants, and gas stations nearby. The voice guided directions will help you get where you need to be without any confusion.

Nissan’s Intelligent Key allows you to simply tap a button on your door handle to unlock and lock your door. Your keys never have to leave your pocket to enter and start the GT-R. Just get in and go!


The available RearView Monitoring system displays what is directly behind you and it even includes a wide 180° view for an even better field of vision.

When you own such a classy and expensive vehicle you don’t want it to suffer any damage. That is why the available front and rear sonar sensors aide you in parking by making a noise when you’re getting a little to close to an object.

Nissan’s Advanced Air Bag System provides the driver with dual stage front air bags with seat belt sensors and a passenger classification sensor. The rate at which the airbags deploy at is dependent on the crash severity and more. It is quite the complex safety system.

Price Tag

A brand new 2017 Nissan GT-R starts at $109,990! If you would like one of the other trims of this vehicle like the GT-R Premium or the GT-R Nismo then you’re going to be looking at quite the hike in price but with the performance gains and excellent looks we think every trim of the 2017 GT-R is a bargain. If you’re in the market for a Godzilla of your own then visit for more information on how to order yours today!

Check us out on Facebook
Follow us on Twitter
Add us to your circle on Google+
Check out our YouTube channel
Visit our website

Motor Trend Channel

Sunday September eighteenth marked the annual Walk to End Alzheimer’s at Holyoke Community College. A few hundred people came out to show their support for the cause by walking anywhere from a quarter mile to a full mile and a half. Mix 93.1 and 94.7 WMAS were both on site with prizes and great music for the event. Although we were a little short we still managed to gather $150,481.57 of our $231,000 goal!

Amount Raised Alzheimer's Walk

There were a number of events before the walk officially began including a ceremony, warm-up Zumba and a whole slough of tents and vendors. There was useful information for those looking to make the switch to a retirement community. There were a few retirement organizations present with entire teams prepared to walk including Loomis Communities, Brookdale Senior Living, Home Instead Senior Care and more! It was great to see everyone come out in support of the End to Alzheimer’s.

The Palmer High School Band was present and ready to set the pace for the participants. They did an excellent job keeping all of the walkers hyped up too! If you took part in the End to Alzheimer’s walk feel free to send us your photos and we will add it to our collection. To view some of our favorite moments please see the slideshow and video below for more!

To find out how you can help or to donate please visit the Alzheimer’s Association Website.

Find Out More About our Dealerships:
Bertera Subaru Outlet in Hartford
Bertera Subaru of West Springfield
Bertera Chrysler Jeep Dodge Ram of West Springfield
Bertera Dodge Chrysler Jeep Ram of Westfield
Bertera Chevrolet in Palmer
Bertera Nissan in Auburn
Bertera FIAT of West Springfield
Bertera Mitsubishi in West Springfield
Metro Chrysler Jeep Dodge Ram in Chicopee

Bertera FIAT of West Springfield has got the best FIAT inventory around! Whether you are in the market for a fuel sipping vehicle or something that has all-wheel drive we have got you covered with the lineup here at Bertera FIAT in West Springfield. We have the sporty FIAT 124 Spider in stock and ready for you to take home, and if you are not into sports cars you can always default to the FIAT 500X with all-wheel drive! If you are in the market for a fuel sipping and stylish vehicle look no further than the classic FIAT 500! If you still cannot decide please read below to learn more about some of the key features in these vehicles. If you want them all then come visit us in-store for your test drive or online for more information.
With the available Dynamic Selector Traction Control System there will be no more sliding, skidding or peeling. Choose between Traction+, Sport, and Auto mode. Traction+ maximizes low speed traction on low friction and off road surfaces. Sport gives the vehicle a more sporty and responsive feel when driving. Lastly Auto is configured for everyday driving. If you’re in the market for fuel sipping vehicle that will not be stopped by the snow then look no further and view our inventory today!
The new 2016 FIAT 500X has a gorgeous interior with a high tech instrument panel and an available full-color Driver Information Digital Cluster Display. With amazing graphics the 3.5 inch customizable display gives you real-time information on your vehicle’s performance, status and navigation if you have that equipped on your vehicle.
500 Engine and MPG
In the 2016 FIAT 500 you can rest assured the gas station will not be a frequent stop as the powertrain delivers and amazing 31 city/40 highway MPG rating. The 1.4L MultiAir engine and the available five speed manual transmission will get you the biggest bang for your buck and save you the most gas too! For more information on the 2016 FIAT 500 please view our inventory.
Drive with all the confidence and the knowledge that you are safe while on the road. The moment you enter the 2016 FIAT 500 you are surrounded by seven advanced airbags. Worry no more with the advanced multistage drive and front passenger airbags, full-length side curtain airbags, seat mounted pelvic-thorax airbags, and a driver’s knee airbag. Reactive front seat head restraints will also activate with the sign of a rear collision.
See the true beauty and performance the all-new 2017 FIAT 124 Spider has to offer. The 16 inch aluminum wheels and performance tires are standard on the FIAT 124 Spider Classica. If you are feeling wild upgrade to the Lusso which features 17 inch wheels and performance tires. The Abarth version offers the same sized wheel except they’re painted a gunmetal finish.
The 2017 FIAT 124 Spider may be a classic but that doesn’t mean it has to pass up on all the tech goodies new vehicles have to offer. The 124 Spider is available with the FIAT Connect 7.0 which includes a full color 7 inch display, an AM/FM Radio, two USB ports, four speakers, an auxiliary input, a multimedia command knob and more! Available features include GPS Navigation, an alarm system, SiriusXM and more. If you’ve read enough and you are ready to jump into a new 2017 FIAT 124 Spider then please feel free to view our inventory.
Check us out on Facebook
Follow us on Twitter
Add us to your circle on Google+
Check out our YouTube channel
Visit our website

The 2017 Ram 1500 Night special edition package has been announced! The new truck will be hitting your local Ram Truck dealer later this Fall. We don’t have any information on the pricing just yet but when that information is available you will be able to find it here first. Much like the already successful Ram Rebel, the Ram 1500 Night brings a new stylish look to the Ram lineup with it’s updated badges and blacked out accessories. The Night edition will be available the Regular Cab, Quad Cab, and Crew Cab sport models (1500 only). It will also be available with your choice of a 3.6-liter Pentastar V-6 or a 5.7-liter HEMI V-8. When we have a release date and price you will be the first to know! Check out some of our favorite shots of the 2017 Ram 1500 Night edition below.



Some of the changes the new 2017 Ram 1500 Night edition will be bringing to the table are:
•A black grille surround with black “Hex Perf” pattern inserts
•Flat black 5.7L HEMI® door badging (if applicable)
•Flat black Ram 1500 door badge
•Flat black 4×4 tailgate badge (if applicable)
•Black Ram’s head grille badge
•20 x 9-in. gloss black aluminum wheels
•P275/60R20 black sidewall all-season tires
•Bold “RAM” stamped tailgate with blacked-out lettering from Ram 1500 Rebel model First Take

If you absolutely cannot wait for the Night Edition to be released later this year then feel free to browse our inventory of new and used Ram Trucks. We have a massive inventory with plenty of choices and ways to customize your vehicle! Shop smart with Bertera and save hundreds, even thousands over your local dealership. Don’t forget to ask about the Bertera Advantage! For more information please do not hesitate to contact us during business hours or feel free to visit us online at


Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Visit our website

During the month of September we are cleaning up our lot! That means our wonderful customers get to enjoy 0% financing on all 2015 & 2016 Outlanders in stock all month long! You are probably asking yourself “why would I want a Mitsubishi Outlander?” Let us tell you why the 2015 & 2016 Mitsubishi Outlander are top of the line SUVs with plenty to offer at an extremely competitive price. What more could you really ask for in a new vehicle?

Did you know the 2016 Mitsubishi Outlander is a 2016 IIHS Top Safety Pick? That’s right, Outlanders equipped with optional Forward Collision Mitigation are among some of the safest vehicles on the road today! With a great safety rating, a low price, and 3 rows of seating you will start to understand why this SUV is so sought after. Those are only a few of the features that makes the 2016 Mitsubishi Outlander stand out from the pack. Did we mention the SUV gets 25 MPG rating in the city and a 31 MPG rating on the highway?

Check out some of the differences between some of our competitors:

If there weren’t enough reasons to love the 2016 Mitsubishi, Kelley Blue Book named it as one of the “10 Most Affordable 3-Row Vehicles” for the 3rd year in a row! If awards are your thing you will be glad to know the Outlander was named “Best Value on Road” at the Active Lifestyle Vehicles of the Year Awards Program. The Outlander has proven itself over the last few years as a dependable, roomy, and stylish SUV. In fact there have been so many changes to the newest model year Outlander that it has it’s own list! Check it out here.

If you are in the market for a new or used vehicle then look no further than Bertera Mitsubishi in West Springfield. We have great pricing on great vehicles. Don’t forget to ask about the Tires for Life!

Check us out on Facebook
Add us to your circle on Google+
Check out our YouTube channel
Visit our website

Everyman Driver


Has the idea of a new SUV or car popped into your head recently? It may be time to get yourself into a newer more fuel efficient vehicle, especially with the uncertainty of gas prices. It can be quite difficult to find the right vehicle for your situation since there are so many options on the market today. When it comes to fuel efficiency we look to the Environmental Protection Agency (EPA) for their take on specific models before we recommend anything to our customers.

Subaru Dynamometer
There are tools available like the dynamometer that allow us to test a vehicle’s engine versus one another but this system is very lackluster when it comes to measuring the amount of miles per gallon the vehicle is capable of in real-world situations. The EPA has recently begun running these tests on vehicle with more real-world factors involved like faster acceleration, fast speeds in the city and on the highway, low temperature, and internal devices like the air conditioning. All of these factors affect your vehicle’s MPG rating.

2017 Subaru Impreza Bertera Subaru Outlet in Hartford
These new tests that are used to determine the average miles per gallon a vehicle offers are very useful in the car shopping experience. Customers aren’t shopping for surprises so it’s better to let them know what they’re in store for before they finalize the deal. Be sure to do your research as many vehicles from as early as 2008 are still quite competitive with today’s equivalents. You can ask any of our salespeople for advice and they will be more than happy to provide you with an answer and even a recommendation for your next vehicle.

For more information on today’s newest models and how they compare against one another be sure to check out this PDF.

Here are 7 simple tips to reduce your vehicle’s gasoline consumption.

Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Subscribe to our YouTube channel!
Visit our website