SUBWS_2017 impreza

The 2017 Subaru Impreza has been making waves in the media as of late. Whether you have heard of it’s amazing price tag, it’s exceptional new safety tech, or simply just like how the new design looks here is everything you need to know about the all-new 2017 Subaru Impreza!

Let’s start with some of the major changes coming to the Impreza for the 2017 model year. First, the 2017 Impreza is getting bigger! That’s correct, the sporty and often called “Tiny” Subaru has grown. This has been done to provide more interior space as well as aide the vehicle in it’s new global design. Second, fuel efficiency is up! What exactly does that mean? Subaru decided to include a direct-injection engine in the Impreza’s final build which has proven to both increase power and decrease fuel usage. Lastly, Subaru has changed the Impreza platform from the ground up. The new global design will share components between other Subaru models. Oh and did we mention that the Japanese vehicle will be manufactured here in the U.S.?

When Will It Be Here?

The 2017 Subaru Impreza has been completely redesigned. We can expect the new Subarus to start rolling into dealers by at least December. The price is up a few hundred dollars but that is saying a lot when there has been so much added to the new design. If you cannot wait for the completely redesigned 2017 Subaru Impreza then feel free to come give us a visit at Bertera Subaru in West Springfield to test drive or even purchase your very own 2016 model. For more information on pre-ordering or getting your hands on a 2017 Subaru Impreza please contact us.

The New Premium Interior

Subaru has gone above and beyond when it comes to their newly-designed interior for the 2017 Impreza. New premium materials are being used for the soft-touch interior. Many reviewers have already expressed their excitement about Subaru’s new premium interior. It’s a premium feature for an economic price, what more could you want in a vehicle?

Subaru Eyesight Updates

Lane Keep Assist will be available in the 2017 Impreza. What does Lane Keep Assist do exactly? It uses a number of sensors and cameras to keep your vehicle in-between the two lines that make up your lane. The feature will lightly nudge you back into your own lane should you begin veer. Blind Spot Detection is another new feature available on the 2017 Impreza. A small indicator light on your mirror will light up when a vehicle is in that pesky blind spot. High Beam Assist and Steering Responsive Headlights are two more new features added the Impreza’s impressive Eyesight lineup.

Android Auto & Apple Carplay

Plenty of manufacturers are making their infotainment systems compatible with Android Auto and Apple Carplay for a reason, it’s changing the game. If you would like the control of your phone while driving in comfort this is the option for you. Apple Carplay and Android Auto give you the control of your phone on your infotainment screen. This includes navigation, voice calls, and much more. For more information on Android Auto and Apple Carplay and which one might be right for you please click here. 

Be sure to check out the slideshow and videos included below. Note the videos must be paused before another is played or the audio will overlap.

  • gallery_01
  • gallery_02
  • gallery_03
  • gallery_05
  • gallery_06
  • gallery_07
  • gallery_09
  • gallery_12
  • gallery_14
  • gallery_15
  • gallery_18
  • gallery_19
  • gallery_20
  • gallery_21
  • gallery_25
  • gallery_26
  • gallery_30
  • gallery_31
  • gallery_32
  • gallery_33
  • gallery_34
  • gallery_35
  • gallery_36
  • gallery_37
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25
  26. 26
  27. 27

Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Check us out on YouTube
Visit our website

Dodge_Viper Blog
Are we surprised? The answer is no, and has been for a while. Even with all of the broken records from this year’s ACR model, the Dodge Viper just is not a feasible vehicle. If you have over a hundred grand to blow then one of the new five 2017 Dodge Viper Special Editions may be perfect for you. The 2017 Dodge Viper will be the final model year the car is produced.

After a pretty solid 25-year run the, track king, Dodge Viper is coming to an end. Rather than explaining the entire press release we have included it below along with a video summary from our friends at The Fast Lane Car. Check them out and let us know which Viper Special edition you like best!

Since it is the final year the Viper will be produced, Dodge has surprised us with not one or two special editions but five individual special editions! Like you would imagine in true Dodge style each is heavily equipped with both visual and performance increasing modifications. In other words the 2017 Dodge Viper is looking amazing! The five special editions offered for the 2017 model year will be:
•The Viper 1:28 Edition ACR
•Viper GTS-R Commemorative Edition ACR
•Viper Snakeskin Edition GTC
•Viper VoooDoo II Edition ACR
•Viper Dodge Dealer Edition ACR

Now this doesn’t even begin to cover the “1 for 1” program Dodge is offering to allow you to create a one of a kind Dodge Viper. There will never be another Viper like it. If you are interested in rare vehicles this may be another option for you to explore.

Now you are probably asking what is next for the Viper and Dodge? We do not have an answer for you. However, what we can say is that Dodge has had plans to revive older performance vehicles. The future is bright for Dodge and perhaps we may see the revival of the Viper one day. For now we will all have to settle with these final versions of the Dodge Viper and we couldn’t be more satisfied.

The guys from The Fast Lane Car have a video dedicated to the final year of the Dodge Viper, check it out!

Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Subscribe on YouTube
Visit our website

Official Press Release
New for 2017
Dodge has developed five serialized special edition models to commemorate the end of production and the Viper’s 25th Anniversary
Viper 1:28 Edition ACR
Viper GTS-R Commemorative Edition ACR
Viper Snakeskin Edition GTC
Viper VoooDoo II Edition ACR
Viper Dodge Dealer Edition ACR
Viper ACR (American Club Racer) model returns as fastest street legal Viper track car ever and undisputed track record king with 13 road course lap records as certified by Sports Car Club of America (SCCA)
All 2017 Viper GTC and ACR models are available in more than 50 million unique build configurations through ”1 of 1” customization program for truly exotic, one-of-a-kind snake
June 22, 2016 , Auburn Hills, Mich. – Dodge is celebrating the 25th anniversary of Viper with five serialized special edition models to commemorate the final year of Viper production.

Continuing for the 2017 model year is the exclusive Viper “1 of 1” customization program that enables buyers to create their one-of-a-kind “Snake” from the ground up. With 16,000 exterior color options, including matte exterior finishes, 24,000 custom stripe colors, 11 wheel options, 16 interior trims and seven aero packages, three brake packages and four suspension options, there are more than 50 million ways for buyers to customize their one-of-a-kind Dodge Viper.

The fifth generation of the flagship performance machine of the Dodge and SRT brands features more power and performance, superior craftsmanship, new technologies and creature comforts. Powering the 2017 Viper is an all-aluminum 8.4-liter V-10 engine that delivers 645 horsepower and 600 lb.-ft. of torque — the most torque of any naturally aspirated sports car engine in the world. Standard Viper safety features include electronic multistage stability control, traction control and a new four-channel anti-lock brake system.

The newest Dodge Viper ACR (American Club Racer) launched in 2016 and has taken the performance car world by storm by becoming the indisputable “ultimate street-legal race car” with more track records than any production car in the world — a total of 13 road course lap records as certified by the Sports Car Club of America.

Since 1992, Dodge and SRT have built approximately 30,000 Vipers at the Mack Avenue Assembly (1992–1994) and Conner Avenue Assembly Plant (1995–current), both in Detroit.

New serialized special edition models for 2017 include:
Viper 1:28 Edition ACR – pays tribute to the current production car lap record of 1:28.65 set at Laguna Seca Raceway by a Dodge Viper ACR in October 2015 and features black exterior with red ACR stripes, Extreme Aero Package, Carbon Ceramic brakes, serialized instrument panel 1:28 Edition badge and custom car cover
Viper GTS-R Commemorative Edition ACR – designed after one the most distinguishable and iconic Viper paint schemes of all time and features Pearl White exterior with Blue Pearl GTS stripes, Extreme Aero Package, Carbon Ceramic brakes, Exterior Carbon package, unique red Stryker badge decal, GTS-R exterior sill decals, USA flag B-pillar decals, ACR interior with red accent stitching, Header Red seat belts, serialized instrument panel GTS-R badge and custom car cover
Viper Snakeskin Edition GTC – features Snakeskin Green exterior color inspired by the original 2010 model with a custom snakeskin patterned SRT stripe, Advanced Aerodynamics Package, GT black interior, serialized instrument panel Snakeskin badge and a custom car cover
Viper VoooDoo II Edition ACR – modeled after the original 2010 model year VooDoo edition and features black exterior and graphite metallic ACR driver’s stripe with red tracer outline, Extreme Aero Package, Carbon Ceramic brakes, VoooDoo II exterior sill decals, ACR interior with silver accent stitching, serialized instrument panel VoooDoo II badge and custom car cover
Viper Dodge Dealer Edition ACR – available exclusively through Dodge’s highest volume Viper dealers, Tomball Dodge of Tomball, Texas, and Roanoke Dodge of Roanoke, Ill.
With more track records (13) than any production car in the world, the Dodge Viper ACR honors its long-standing legacy as ultimate street-legal track car through significant aerodynamic and suspension upgrades
Ultimate stopping performance combined with unprecedented brake fade resistance through ACR-exclusive Brembo Carbon Ceramic Matrix 15-inch two-piece rotors and six-piston front calipers
Unique track suspension features 10-setting, double-adjustable, Bilstein coil-over racing shocks and unique race alignment delivering up to 3 inches of suspension height adjustment for fine-tuning corner weight
Latest race tire compound technology with massive Kumho® Ecsta V720 high-performance tires (295/25/19 front, 355/30/19 rear), designed and developed specifically for the ACR, delivers laps times that are 1.5 seconds faster than off-road only race tires
Combination of suspension, aero treatment and ACR-specific tires delivers sustainable 1.5 g cornering during high-speed turns
Unique Alcantara hand-crafted interior to assist driver stability under high G-loading features iconic “ACR” dash badge and accent stitching
Optional ACR Extreme Aero Package delivers nearly 1 ton of peak downforce at top speed through massive, adjustable, dual-element carbon fiber rear wing, rear carbon fiber diffuser, unique SRT hood with removable louvers, detachable extension for the front splitter and additional dive planes
Viper GTC and ACR models are available in more than 50 million unique configurations as customers can choose from more than 16,000 unique paint colors (in gloss or matte finishes) and more than 48,000 unique stripe combinations from “1 of 1” customization program, for truly one-of-a-kind hand built American supercar
Each “1 of 1” model Viper features a personalized instrument panel badge with customer’s chosen name to commemorate their exclusive design
No two customers can order the same configuration, including color, in the same model year
All Dodge Vipers are powered by the iconic, hand-built 8.4-liter V-10 engine rated at 645 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports-car engine in the world

Model Lineup
For 2017, the Dodge Viper lineup consists of the following models:
Viper SRT
Viper GTC
Viper GTS
Viper ACR
Viper 1:28 Edition ACR
Viper GTS-R Commemorative Edition ACR
Viper Snakeskin Edition GTC
Viper VoooDoo II Edition ACR
Viper Dodge Dealer Edition ACR

Exterior Colors
Adrenaline Red
Anodized Carbon (Matte)
Billet Silver Metallic
Ceramic Blue Clear Coat
Competition Blue
GTS-R Blue Pearl Coat
Gunmetal Pearl
Stryker Green Tri-coat Pearl
Stryker Orange Tri-coat Pearl
Stryker Purple Tri-coat Pearl
Venom Black Clear Coat
Viper White Clear Coat
Yorange Clear Coat
Custom color in matte or gloss finishes

Interior Colors
Black/Demonic Red
Black/Header Red
Demonic Red
TA Black/Orange

The Fast Lane Car

Chrysler_Identifying Flood Damage Vehicle
Flood Damaged Vehicles are considered, vehicles that were harmed by the water level being raised to seating level. Most flood damaged cars, suvs and trucks are sent to a salvage area, however some are tidied up and taken directly into the market where they will be purchased by unsuspecting customers who think they are getting a great deal. Flood water can leave quite a bit of unseen damage on a vehicle. When it is time to get into a new vehicle be on the lookout for these cars even if you do not live in an area where it floods often, because dishonest individuals move them around. Here are some tips and suggestions to help you spot a vehicle with flood damage.

•Get a Vehicle History Report•

There are a number of websites and resources that allow you to enter the vehicle’s VIN number to get a history report. Carfax does a great job of investigating a vehicle’s background, but a clean slate is not a 100 % assurance that the vehicle or truck has not suffered water damage.

•Look for Moisture•

Search for moisture within the lights. Inspect the glove console, compartment and trunk and inspect them for any indication of wetness, moisture or dirt that appears to be a leftover from a flood. Look under the hood for accumulated dirt or indications of rust or rot. Check under the seats for signs of wetness. Check the wheel wells for signs of rust or rot.

•Have a Sniff•

This can truly assist in spotting flooded cars. Do you smell a sour, mildew-like smell? Drenched seats, carpeting and other components are hard to dry in a hurry, so there is more than enough time for mold and mildew to grow, especially if the flood occurred in a hot and humid place.

•Look for Mismatched Interior Components•

Does the carpeting have a different brand name or is it even too new-looking for the vehicle? Do the seat covers match the carpeting? Elements that do not match up may have been changed out after the vehicle was removed from the flood waters.

•Let Your Technician Have a Look•

Skilled auto professionals see proof of flood damage, on average, more than the majority of individuals do, so they know precisely what to look for. If you want to be sure you are not buying a flood damaged vehicle you may want to bring it to multiple technicians before finalizing your purchase.

•Turn it On and Go for a Drive•

The vehicle is being sold because it is deemed safe for the road, so jump into it and get testing! Turn the vehicle on and inspect as many electrical systems as you can. Some of these systems include the outside and interior lights, the clock(s), the audio system, and of course the dash lights that display safety and maintenance information. Test these components a few more times to be completely sure they are all working as intended. Most vehicles that have suffered from flood damage will have at least a few electrical components that will need to be repaired or have been replaced already. It is very unusual for a vehicle that has suffered flood damage to have all the electrical systems working and no signs of flood damage.

Flood damaged vehicles only supply trouble. If you suspect a vehicle has flood damage leave it. Even if the dealer or car seller assures you there is no flood damage be sure to check for yourself.


•Parts that do not match-up might have been changed in a rush after the car was pulled from flood waters.

•90 % of the time you will be able to find an electrical issue with a flooded vehicle unless it has been repaired or the electrical parts were not harmed, which is extremely uncommon.

•Flooded vehicles should be avoided at all costs. Only issues will arise, unless you are looking to perform a restoration. If you need assistance identifying a flood damaged vehicle be sure to reach out to your service technician.

Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Visit our website

Metro Blog Banner - Jeep Pickup
Images have recently hit the internet that would claim Jeep is already testing a vehicle that strongly resembles their Wrangler line, the only difference is this vehicle has a full-sized pickup bed. If you look closely at the images, included below, you will find that the bed closely resembles the one used on the Ram 1500. Also note that the wheels don’t look like they’ve been properly fit in the wheel wells just yet. These are only a few indicators that this vehicle may still be in the early stages of testing. Also note that Mike Manley, head of Jeep and Ram, has mentioned in the past that the Jeep pickup will be very different from the Ram Truck models.

The images below display a 4-door model, much like that of a Jeep Wrangler Unlimited. The bed is pretty large when you compare it to the two concept vehicles included below. Some people actually think the current design of the bed shares the design of the Ram 1500 intentionally as camouflage while Jeep is working on the real bed. It’s being said that we could see a pickup-style Jeep by 2019 at the latest. Have a look at some of the images and let us know what you think in the comments below!

[rev_slider MetroJeepPickupBlog]
Watch a review about one of this year’s viral concept vehicles, the Jeep Crew Chief 715!

Watch a review about another one of this year’s viral concept vehicles, the Jeep Comanche!

Check us out on Facebook
Follow us on Twitter
Add us to your circle on Google+
Visit our website


mitsubishi blog banner
The completely redesigned 2017 Mitsubishi Mirage and Mirage G4 have made their way into our dealership in West Springfield! If you are in the market for a small fuel efficient vehicle at a very low price then we have got you covered. This is the perfect vehicle for students and new drivers alike. A new Mirage or Mirage G4 will also grant you one of the best warranties in the market today, a 10 year 100,000 mile warranty that is. A quality vehicle deserves a quality warranty, but that is not the only warranty included with a new purchase of a 2017 Mitsubishi Mirage or Mirage G4. Included with every new purchase you will also receive a 5-year/60,000-mile fully transferable New Vehicle Basic Limited Warranty, a 5-year/60,000-mile warranty on the restraint system, a 7-year/100,000-mile Anti-Corrosion/Perforation Limited Warranty and 5-years/unlimited miles Roadside Assistance. If that doesn’t sound irresistible then I don’t know what is.
Mitsubishi Mirage

Mitsubishi Mirage G4
The 2017 Mitsubishi Mirage and Mirage G4 are already priced very low but the savings do not end there! With class-leading fuel economy the Mirage and Mirage G4 will get you where you need to go without a massive impact on your wallet. As if that was not enough to change your mind about the new Mirage and Mirage G4 did we mention that Android Auto and Apple Carplay are available? That’s right, take full control of your vehicle and your phone with these new ground breaking applications. If you still aren’t sold then check out Mitsubishi’s Night Drive. It allows you to take a test drive with your smart phone and computer! Link them up and get started today.

Check us out on Facebook
Add us to your circle on Google+
Check out our YouTube channel
Visit our website

fiat blog banner
The newly designed FIAT 124 Spider has made its way into our dealership! We are so happy to finally have our hands on these new convertibles. People all around the world have been waiting in anticipation for FIAT’s version of this vehicle. It features a 160-HP 1.4L Multiair Turbo Engine that produces 184 lb-ft. of torque, which you better believe sounds amazing! Did i mention it’s the most powerful four-cylinder engine in its class? With a turbocharger working in unison with FIAT’s six-speed manual transmission with a short-throw shifter you won’t have to worry about this little guy not packing a punch. Please note a six-speed automatic transmission is also available along with a sport-tuned exhaust that sounds absolutely phenomenal. There are many new features to explore on the newly designed FIAT 124 Spider. Be sure to give us a call or visit us online to get more information or to schedule your test drive! Get into the perfect summer vehicle today!

Check out our latest YouTube Video!

Check Out AutoExpress’ newest FIAT 124 Spider Review!

Come test drive yours today!
[rev_slider FIATSPIDER1]

Check us out on Facebook
Follow us on Twitter
Add us to your circle on Google+
Check out our YouTube channel
Visit our website

When it comes to our customers we are willing to make any change for their comfort. With that being said allow me to introduce you to the new and improved service area at Bertera Subaru in Hartford! The gallery below shows the construction progress of the building from the middle of May up until just a few days ago. We have kept the images in order to show you the groundbreaking process and just how long it takes to get a building standing. We think our newest addition to the building looks great and we cannot wait to utilize it! Stay tuned for more updates on our new service area and be sure to leave some feedback in the comments below!

[rev_slider BerteraSlider1]

Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Subscribe to our YouTube channel!
Visit our website

child safety day @ bertera
July 17th 2016 marked our first Child Safety Day at Bertera! We were lucky enough to have so many people participate! A big thank you to the Palmer Police, Wilbraham Police, and Belchertown Police departments from making it out and bringing Buddy along! The Palmer Public Library made it to promote their summer reading program and to sell books! The Palmer Fire Department showed up with one of their trucks for the children to learn about and play in. We were fortunate enough to have the Palmer Ambulance Service arrive in one of their ambulances. The children not only made a mess of the ambulance and fire truck but learned a lot while doing so! Shaggy from KIX 100.9 made it out with free swag and prizes for everyone! Did we mention even the Boy Scouts were at Bertera’s Child Safety Day? Be sure to stay tuned for more events in the future! With such success you can be sure we’ll be having another one soon! Enjoy some of our favorite images and videos from the event below.

Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Subscribe to our YouTube channel!
For more information visit our website

Our customers have got to be the best in the world. We receive letters, pictures, and more all the time! We love sharing with our customers and it warms our hearts to know they’re willing to share with us as well! We received the letter below from one of our loyal customers a few days ago. Have a look for yourself and find out just why our customers are the greatest!

Good morning Todd,

I enjoyed the visit to Bertera Subaru of Hartford to have our 2016 Legacy serviced. While I was there I said hello to the Sales Manager and had a welcome cup of coffee in your customer lounge. I am amazed at how professional and courteous your dealership is. I am so glad that I bought our Subaru there. Thank you again for the great visit. Will definitely recommend your dealership and your brand of vehicles to anyone who asks about such.

Darian P.
The proud owner of a 2016 Subaru Legacy Premium

The next one is from a pretty experienced car buyer. Check it out below!

Dear Sir,

I am writing to you the express my appreciation of the fine experience we had with sales rep Joe Boughton. I purchased a 2004 Subaru Forester for my daughter Katherine on May 17, 2016. My wife and I were met by Joe about the car I saw advertised on the internet.

Joe took us for a test drive, were satisfied, made a deposit, pending purchase on my daughter’s approval the next day, and purchased the car, Although this was a modest purchase $, Joe was the most personable, detailed and knowledgeable car salesman I have met (I’m 85, and have purchased many cars in my day).

We would certainly want to deal with Joe again when we decide to purchase a new Subaru in the future. Joe is a fine asset to your dealership, and deserves a kudo from you.


John P J.

P.S. Joe called a few days after the purchase to be sure all was ok and left a message. Thank you, Joe.


We have included the hand written letter below.


A letter from a happy customer!


On Wednesday June 1st we kicked off our Share the Love Check Presentation with Make-A-Wish Connecticut, some fresh snacks from the California Pizza Kitchen and games! IHeart Radio even stopped by to provide some fun games and goods for our guests! It was a great event for a great cause! We have managed to raise $100,000 for the Make-A-Wish foundation in the last two years! We are very grateful to be a part of something so special and truly hope we can continue to help provide wishes in the future. Enjoy some of our favorite images from the check presentation below. You can also download the full gallery below as well as listen to the radio ads.

Community Spotlight – IHeart Radio Spot

Make-A-Wish – Live Radio Invitation

  • IMG_1986
  • IMG_1983
  • IMG_1976
  • IMG_1972
  • IMG_1965
  • IMG_1942
  • IMG_1936
  • IMG_1922
  • IMG_1918
  • IMG_1910
  • IMG_1903
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11

Like us on Facebook
Follow us on Twitter
Add us to your circle on Google+
Follow us on Instagram
Subscribe to our YouTube channel!
Visit our website