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The completely redesigned 2017 Mitsubishi Mirage and Mirage G4 have made their way into our dealership in West Springfield! If you are in the market for a small fuel efficient vehicle at a very low price then we have got you covered. This is the perfect vehicle for students and new drivers alike. A new Mirage or Mirage G4 will also grant you one of the best warranties in the market today, a 10 year 100,000 mile warranty that is. A quality vehicle deserves a quality warranty, but that is not the only warranty included with a new purchase of a 2017 Mitsubishi Mirage or Mirage G4. Included with every new purchase you will also receive a 5-year/60,000-mile fully transferable New Vehicle Basic Limited Warranty, a 5-year/60,000-mile warranty on the restraint system, a 7-year/100,000-mile Anti-Corrosion/Perforation Limited Warranty and 5-years/unlimited miles Roadside Assistance. If that doesn’t sound irresistible then I don’t know what is.
Mitsubishi Mirage

Mitsubishi Mirage G4
The 2017 Mitsubishi Mirage and Mirage G4 are already priced very low but the savings do not end there! With class-leading fuel economy the Mirage and Mirage G4 will get you where you need to go without a massive impact on your wallet. As if that was not enough to change your mind about the new Mirage and Mirage G4 did we mention that Android Auto and Apple Carplay are available? That’s right, take full control of your vehicle and your phone with these new ground breaking applications. If you still aren’t sold then check out Mitsubishi’s Night Drive. It allows you to take a test drive with your smart phone and computer! Link them up and get started today.

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The newly designed FIAT 124 Spider has made its way into our dealership! We are so happy to finally have our hands on these new convertibles. People all around the world have been waiting in anticipation for FIAT’s version of this vehicle. It features a 160-HP 1.4L Multiair Turbo Engine that produces 184 lb-ft. of torque, which you better believe sounds amazing! Did i mention it’s the most powerful four-cylinder engine in its class? With a turbocharger working in unison with FIAT’s six-speed manual transmission with a short-throw shifter you won’t have to worry about this little guy not packing a punch. Please note a six-speed automatic transmission is also available along with a sport-tuned exhaust that sounds absolutely phenomenal. There are many new features to explore on the newly designed FIAT 124 Spider. Be sure to give us a call or visit us online to get more information or to schedule your test drive! Get into the perfect summer vehicle today!

Check out our latest YouTube Video!

Check Out AutoExpress’ newest FIAT 124 Spider Review!

Come test drive yours today!

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When it comes to our customers we are willing to make any change for their comfort. With that being said allow me to introduce you to the new and improved service area at Bertera Subaru in Hartford! The gallery below shows the construction progress of the building from the middle of May up until just a few days ago. We have kept the images in order to show you the groundbreaking process and just how long it takes to get a building standing. We think our newest addition to the building looks great and we cannot wait to utilize it! Stay tuned for more updates on our new service area and be sure to leave some feedback in the comments below!

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child safety day @ bertera
July 17th 2016 marked our first Child Safety Day at Bertera! We were lucky enough to have so many people participate! A big thank you to the Palmer Police, Wilbraham Police, and Belchertown Police departments from making it out and bringing Buddy along! The Palmer Public Library made it to promote their summer reading program and to sell books! The Palmer Fire Department showed up with one of their trucks for the children to learn about and play in. We were fortunate enough to have the Palmer Ambulance Service arrive in one of their ambulances. The children not only made a mess of the ambulance and fire truck but learned a lot while doing so! Shaggy from KIX 100.9 made it out with free swag and prizes for everyone! Did we mention even the Boy Scouts were at Bertera’s Child Safety Day? Be sure to stay tuned for more events in the future! With such success you can be sure we’ll be having another one soon! Enjoy some of our favorite images and videos from the event below.

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Our customers have got to be the best in the world. We receive letters, pictures, and more all the time! We love sharing with our customers and it warms our hearts to know they're willing to share with us as well! We received the letter below from one of our loyal customers a few days ago. Have a look for yourself and find out just why our customers are the greatest!

Good morning Todd,

I enjoyed the visit to Bertera Subaru of Hartford to have our 2016 Legacy serviced. While I was there I said hello to the Sales Manager and had a welcome cup of coffee in your customer lounge. I am amazed at how professional and courteous your dealership is. I am so glad that I bought our Subaru there. Thank you again for the great visit. Will definitely recommend your dealership and your brand of vehicles to anyone who asks about such.

Darian P.
The proud owner of a 2016 Subaru Legacy Premium

The next one is from a pretty experienced car buyer. Check it out below!

Dear Sir,

I am writing to you the express my appreciation of the fine experience we had with sales rep Joe Boughton. I purchased a 2004 Subaru Forester for my daughter Katherine on May 17, 2016. My wife and I were met by Joe about the car I saw advertised on the internet.

Joe took us for a test drive, were satisfied, made a deposit, pending purchase on my daughter's approval the next day, and purchased the car, Although this was a modest purchase $, Joe was the most personable, detailed and knowledgeable car salesman I have met (I’m 85, and have purchased many cars in my day).

We would certainly want to deal with Joe again when we decide to purchase a new Subaru in the future. Joe is a fine asset to your dealership, and deserves a kudo from you.


John P J.

P.S. Joe called a few days after the purchase to be sure all was ok and left a message. Thank you, Joe.


We have included the hand written letter below.


A letter from a happy customer!


On Wednesday June 1st we kicked off our Share the Love Check Presentation with Make-A-Wish Connecticut, some fresh snacks from the California Pizza Kitchen and games! IHeart Radio even stopped by to provide some fun games and goods for our guests! It was a great event for a great cause! We have managed to raise $100,000 for the Make-A-Wish foundation in the last two years! We are very grateful to be a part of something so special and truly hope we can continue to help provide wishes in the future. Enjoy some of our favorite images from the check presentation below. You can also download the full gallery below as well as listen to the radio ads.

Community Spotlight - IHeart Radio Spot

Make-A-Wish - Live Radio Invitation

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Almost 50 years after it’s original introduction the all-new FIAT 124 Spider will be returning to dealers in three new breathtaking styles, the Classica, Lusso, and Abarth. The FIAT 124 Spider is the most affordable turbo powered convertible in America and would you believe it starts at only$24,995?

Powered by a turbocharged MultiAir 1.4-liter engine for best-in-class 160 horsepower and 184 lb-ft. of torque on the Classica and Lusso trims. You will find that the Abarth has more of a bite with 165 horsepower and 184 lb-ft. of torque. All three trims are available with a six-speed manual or automatic transmission. For more information on the specifications of the different trims please click here.

Some of the available safety features in the all-new 2017 FIAT 124 Spider include blind spot minoring, rear cross path detection, and a rear backup camera. Let us not forget some of convenient new tech features like keyless entry, bluetooth connectivity, heated seats, and FIAT Connect 7.0 with Pandora, Aha, and Stitcher!

You can take home your brand new 124 Spider in these three flavors:
•FIAT 124 Spider Classica – The Classica will come in a variety of colors including a red clear coat (Rosso Passione), white clear coat (Bianco Gelato), jet black metallic (Nero Cinema), gray metallic (Grigio Argento), dark gray metallic (Grigio Moda), and bronze metallic (Bronzo Magnetico).
•FIAT 124 Spider Lusso – The Lusso will come in the same colors as the Classica with the addition of a crystal white pearl tri-coat (Bianca Perla).
•FIAT 124 Spider Abarth – The highly anticipated FIAT 124 Spider Abarth will come in the same colors as the Classica with the removal of the dark grey metallic color (Grigio Moda) and the bronze metallic color (Bronzo Magnetico).

Keep in mind the first 124 units will be available as a limited-edition Prima Edizion Lusso! So be sure to pre-order yours if you haven’t already by visiting us online at

Have a look at the gallery below and let us know what you think about the all-new 2017 FIAT 124 Spider in the comments!

FIAT 124 Spider FIAT 124 Spider FIAT 124 Spider FIAT 124 Spider FIAT 124 Spider FIAT 124 Spider



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2016 earthfest
May 21st marks the 23rd annual Earthfest sponsored by Radio 92.9, Whole Foods, and Subaru of New England! There will be food, music, and plenty of fun for the whole family! They’re expecting well over 100,000 attendees this year, so be sure to get there early for parking or prepare to use public transit.

Price: FREE
Date: May 21st, 2016
Time: 10:00 AM – 5:00 PM
Location: DCR Hatch Memorial Shell, in Boston
Website: Radio 92.9

Some of the featured artists this year are:

Fitz and the Tantrums
Headlining the 2016 Earthfest is no other than Fitz and the Tantrums! They’ve been around since 2008 but really struck gold with their debut album Pickin’ Up the Pieces, released in August 2010. You can have a listen to HandClap, a song off their newest album below!

For more please visit their official website here.

Hailing from Rochester, New York, Joywave is an indie-rock band that rose to success in 2014 off of their LP How Do You Feel Now? Enjoy the song Life in a Bubble I Blew off of their newest release SWISH below!

Be sure to check them out on YouTube!

The Strumbellas
Coming all the way from the great north are The Strumbellas! You may have heard their single Spirits on the radio and if not have a listen below!

Did we mention there will be a Battle of the Bands event and the winner will be opening for Fitz and the Tantrums as well? Other musical guests are still being determined. For an up to date list of the artists attending click here.

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Protective driving techniques are not restricted to driving skill and perception. Sometimes protecting yourself on the road requires preparation for the worst. One of the most basic and most effective defensive driving techniques to keep yourself safe as a motorist or even a traveler is to ALWAYS use a seat belt. It is well proven that seat belts save lives, and drivers must do anything they can to increase their safety on the road.

Research has shown that vehicle passengers have a 40 percent better possibility of surviving a car crash if they are using a seat belt (this figure is dependent on the severity of the crash – some crashes are so sever that survival is impossible). In most accidents seat belts play a major role in reducing injuries. Each year around 20 percent of all car accident casualties were individuals not using a seat belt. Hundreds of other people are seriously injured or even disabled for life in car accidents where they were not wearing a seat belt.

Seat Belt Safety 1

Seat belts protect drivers and travelers in a variety of methods, such as:

1. Decreasing the time it takes a passenger to come to a complete stop upon impact.
2. Reducing a person’s contact or impact with the interior of the car.
3. Avoiding ejection from the vehicle.

Seat Belt Safety 2

If you are the driver, before your vehicle even begins to move you need to make certain of the following:

1. Your very own seat belt is properly fastened and adjusted to fit firmly.
2. Your travelers’ seat belts are appropriately fastened and fit firmly.
3. Children traveling in the vehicle are seated and strapped into the vehicle properly. If your child uses a car seat make sure the car seat is also properly installed. For purchasing and installation tips click here.

If you are a passenger, before the vehicle begins moving make sure you have:

1. Appropriately fasten your seat belt and adjust it to fit securely.
2. Encourage the driver and other passengers to buckle up.

Seat Belt Safety 3

Being pregnant should give a driver or passenger even more of a reason to fasten their seat belt. If you are involved in an accident, wearing a seat belt can safeguard both yourself and the unborn child. Here are some suggestions for conveniently and comfortably wearing a seat belt while pregnant.

1. Place the lap sash part of the seat belt under the child bulge, as low as possible. The lap part of the seat belt should sit over the upper thighs, not directly on top of the bulge.

2. It is possible to adjust the angle of the safety belt using a safety belt adjuster, located on the retractor.

3. Make certain the chest sash part of the belt is in front of you and in between your pectoral muscles.

Seat Belt Safety 4

Children should be restrained properly according to their size and weight. The child’s restraint needs to be installed appropriately in the vehicle. In certain vehicles it is possible to add an additional lap seat belt to accommodate a 4th small child in the back seat. However lap seat belts are not suggested on their own unless they are utilized in combination with a properly installed and fitted child harness. Prior to moving kids from a car seat into an adult seat belt, these conditions should be met:

1. The adult safety belt must fit correctly. The lap part is low over the hips (not the stomach) and the sash must not touch the child’s face or neck. Be sure to remove all slack from the seat belt as well before moving the vehicle.

2. Lap/sash seat belts provide much greater defense than lap belts. Where possible always put your child in a seating position with a lap/sash belt.

3. Kids riding in school buses should use a safety belt if one is readily available.

Seat Belt Safety 5

Seat belts are an essential part of automobile safety and should be kept in excellent condition. Vehicle owners should check the condition of their seat belts in their routine vehicle upkeep. Be sure to check for the following:

1. The safety belt themselves are not twisted, cut or frayed.

2. The buckles remain in excellent working order, engaging and locking effectively.

3. The retractors work effectively. The safety belt should slide out smoothly and be completely pulled back when not in use.

In lots of countries, such as Australia, every individual travelling in a car must wear a seat belt if one is available.

One of the easiest and most reliable protective driving strategies to protect yourself as a driver or a traveler is to ALWAYS use a seat belt. It is well known and studied that seat belts save lives. Using seat belts is plainly one of the most simple protective driving techniques a motorist or passenger can utilize.

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The year 2014 marked the turning point in alternative-fuel and hybrid designs in the auto industry. Hybrid vehicles gained a massive market share across all manufacturers and became more popular among consumers. On top of that, the AAA Great Battery Roundup managed to gather over 20,000 used vehicle batteries and disposed of them in an environmentally friendly way!

Although disposing vehicle batteries properly helps the environment, it isn’t the only way you can help! According to AAA representative Michael Calkins, you can make a significant contribution by adopting 2 easy-to-implement techniques: regular vehicle maintenance and better driving practices.

Please use the following tips to increase the awareness of the impact your vehicle and your driving can have on the environment.

The best way to conserve fuel while driving, is to drive a fully serviced vehicle that has been maintained properly. Carry out regular vehicle maintenance at the periods suggested by your vehicle’s manufacturer. If your “Check Engine” light illuminates on your dashboard be sure to have it checked out sooner rather than later.
checkengine1If you are looking for a credible auto center with the training and experience needed to keep your vehicle in the best shape please visit our service page!

It is a good idea to check your tire pressure often. Under-inflated tires push your engine to work harder and make use of more fuel to keep a given speed. You can find the specific pounds per square inch (PSI) in your owner’s manual, the vehicle door edge, doorpost, glove box door or fuel door.

Be sure to only have your cooling system serviced by a technician who is certified to manage and handle recyclable automotive refrigerants. Some older cooling systems include ozone-depleting chemicals that could be release into the environment.

Performing a “Jack Rabbit” start is never advised. Try to keep your vehicle below the speed limit. You will be much more safe and saving a little more on fuel too!
To properly deal with engine fluids and batteries. Call your city government waste management agency to find out the proper way to dispose of this waste. Never ever get rid of fluids on the ground or in any way that may permit them to make their way into groundwater, lakes or streams.

Appropriate car upkeep and environmentally friendly driving practices conserve natural resources, decrease exhaust emissions and reward you with a car that will last longer and be much safer to drive.

Keep your engine running at peak performance in order to conserve fuel. Perform regular automobile upkeep at the periods suggested by your car’s producer. Properly dispose of engine fluids and batteries. Proper car upkeep and ecologically friendly driving habits save natural resources, minimize exhaust emissions and reward you with a vehicle that will last longer and be safer to drive.

Be sure to
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