•OCTOBER 1 – 31•

Help end the fight against breast cancer with the American Cancer Society and Chevrolet this October by participating in the #IDriveFor ___ event!


Walk-in to our dealership this month and ask an associate if you can take a picture in one of our #IDriveFor ___ frames. Make sure to give the associate your name so we can tag you on Facebook!


Use the hashtag #IDriveFor ___ on Twitter and Instagram with your story and Chevrolet will donate $5 (up to $500,000) to the American Cancer Society!

Join us on October 18th at Stanley Park for the Breast Cancer Walk at 11, and make sure to cheer for

Team Bertera Chevrolet!

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• October 12 – 19 •

We have partnered up with The Springfield Rescue Mission to create the Bertera Fill-A-FIAT Event! Help keep someone less fortunate warm this Winter. Stop at our Bertera Fiat location or by the Springfield Rescue Mission to drop off your gently used and clean coats!

What are you accepting?

We will be accepting clean and usable winter coats and jackets in ANY size. (Especially children’s coats!) At this time we’re only accepting coats but if you have other articles of clothing you’re looking to donate please visit The Springfield Rescue Mission’s Donation Panel for more information.


Drop Off Locations

Bertera Fiat of West Springfield
657 Riverdale St.
West Springfield, 01089 Google Maps

Springfield Rescue Mission
19 Bliss St.
Springfield, 01105 Google Maps

Car Seat Checkpoint 9/20/2015

Saint Francis Hospital was kind enough to work with us to host a wonderful Car Seat Checkpoint at our dealership over the weekend. The turn out was great with a line out the door for most of the event. The technicians who volunteered for this event took the time to teach parents and guardians the proper way to install and remove car seats. They were even kind enough to give out free car seats to families whose car seats were expired or unsafe. We had a wonderful time and look forward to having another!

Visit Saint Francis Hospital
Visit Safe Kids Worldwide

Enjoy some of our favorite moments from the checkpoint below.

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Michael C. has been an part of the Bertera family for over 20 years, starting in our Sales department and finishing at our Chevrolet location in Palmer, MA. As the shuttle-driver or more affectionately referred to as the “Concierge”, Michael always greeted everyone with a warm smile and pleasant small talk. Michael, his wife, and their French poodle, Petey are relocating to New Mexico where they will spend their retirement relaxing in the warm climate. We will miss you immensely Michael!

Enjoy some of our favorite photos from Michael’s going away party!

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For more information visit our website

Car Seat Checkpoint 9/12/15

On Saturday Bertera and Safe Kids teamed up for a Car Seat Checkpoint at our Chrysler Jeep Dodge Ram location in West Springfield.

There are a lot more factors that go into choosing the right car seat for your child and there is a lot more to Car Seat Checkpoints than meets the eye. When choosing which car seat to purchase you must keep a few things in mind, how old is your child? How much does your child weigh? How many children do you need in car seats? Is your vehicle capable of carrying a car seat safely? Some vehicles come equipped with anchors to keep the car seat firmly in place. Others come equipped with areas to tie the seat down, one thing they all have in common is that a seat belt is NEVER enough to secure a car seat in your vehicle.

Enjoy these images of our Car Seat Checkpoint on Saturday September 12, 2015.

If you’re looking to learn more about what type of car seat to purchase or how to install it please visit
If you want to stay updated on our next Car Seat Checkpoint be sure to like and follow us on Facebook, Twitter, and Google+ where the announcement will be made.

We recently had an unexpected visit from the Daughters of the American Revolution. During their visit instead of shopping or looking to test drive a vehicle they presented us with an award for correct display and patriotic presentation of the flag of the United States of America! Chris P. was kind enough to accept the award on behalf of Bertera Subaru Outlet in Hartford. Thank you Daughters of the American Revolution for this pleasant surprise.

Enjoy some photos taken at the time of the presentation.

Learn more about the Daughters of the American Revolution here.

This one needed to be shared! We love it when our customers send us letters and emails after their buying experience. Read some of the words Joyce and John sent to us about our impeccable salesman Paul M! And thank you Joyce and John for taking the time to send us this wonderful thank you letter!


Bon voyage Nylin!

On August 31st, 2015 we had the pleasure of hosting a going away party for our good friend Nylin. It all began when Nylin entered her party on a pink carpet while the party goers made sure she was covered in confetti along with most of the sales floor. After her photo shoot with her baked goods and going away gifts Nylin was kind enough to thank everyone for attending her party. To top it off immediately after she started delivering slices of cake to each party goer individually. We were glad to have Nylin and we hope her trip to Paris is everything she could imagine and more! Thank you Make-A-WIsh Massachusetts and Rhode Island for making all of this possible and giving us the chance to share this moment with Nylin.

Enjoy the Carousel and video below to see some of our favorite pictures from Nylin’s going away party!

5 plces to eat subaru


If you are looking for a place to eat lunch in West Springfield, then look no further we’ve got you covered. Below you will find five of Bertera’s favorite places to eat in West Springfield! The following list is in no specific order.

1. Pintu’s Indian Palace25 Park Ave – (413) 788-4929
Pintu’s has a great selection of Indian Cuisine for dinner but the best part about Pintu’s is their Lunch Buffet. You have your choice of rice, curry, and a wide selection of condiments. The Lunch Buffet is only open from 11:30 AM to 3:00 PM so plan accordingly. If you’re interested in dinner at Pintu’s be aware the house gets full quickly.

2. Bueno Y Sano935 RiverdaleStreet – (413) 737-1259
Bueno Y Sano has one of the best if not the best menu for Mexican cuisine in the area. From burritos to quesadillas Bueno Y Sano has it on the menu. To save time you can call ahead and pick up your order without sitting in a line.

3. Bella Napoli Pizzeria185 Elm Street – 734-7400
If you’re looking for quality pizza at a quality price then look no further, Bella Napoli has the best pizza in the area. Their boneless wings are also some of the best we’ve tried in the area. To top it off their delivery service is has never been late to our offices.

4. Five Guys1268 Riverdale Street – (413) 306-5353
You have probably been to a Five Guys by now, but if you have not take our word for it. Five Guys is known around the country for their burgers and fresh fries. If you are in a rush you can always call ahead or order online and pickup your meal. Be aware that all their fried foods are fried in peanut oil.

5. Nippon Grill & Seafood Buffet935 Riverdale Street – (413) 858-8168
It is lunch time and you have no idea what you want to eat. Grab some coworkers and head to Nippon Grill & Seafood Buffet! The selection at Nippon is so vast we guarantee you will have more than one serving. Whether you tackle the fruit bar, the dessert counter, or head straight to the buffet you will enjoy your time and the food.

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