New Look│New Tech│New Ram 1500

It is the best time of the year for all truck enthusiasts, and that is because of the Detroit Auto Show! Ram has finally decided to unveil the all-new 2019 Ram 1500. One of the biggest surprises is this beast has lost 225 pounds, and this was made possible by the use of high-strength steel in the frame and a few other component updates. A few of the other upgrades include the logo update, tailgate material update, and the addition of an eTorque mild-hybrid boost.

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We know you are probably wondering what’s under the hood, and this vehicle won’t disappoint. The base version of the Ram 1500 will utilize the 3.6L Pentastar V6 at 305 hp and 269 lb-ft of torque. The new eTorque mild-hybrid tech comes standard on the V6 models. This new feature replaces the usual starter and alternator with a 48-volt motor. The motor will take care of starting your engine, charging when you need it, and a little extra torque when you need it most. This is a benefit for customers whose primary location will be in the city. Ram plans on offering the new 1500 in Tradesman, Laramie, Laramie Longhorn, Limited, Bighorn, and Rebel trims.

Hemi’s aren’t going anywhere and will be available both with and without the eTorque system. With 395 hp and 410 lb-ft of torque, the 5.7L Hemi will make quite the impression on the task at hand. Did we mention the eTorque motor can get up to a 130 lb-ft boost? Whether you go with the 5.7L or the 3.6L, both include a new eight-speed automatic transmission with over 40 shift maps. In addition to upgrading power and torque, the 2019 Ram 1500 was redesigned with aerodynamics in mind. You will notice this when you first see the new air splitter at the truck’s nose and the new grille shutters.

You may have noticed the huge 14.9-inch front rotors in the images above. The smallest wheel size available on the new 2019 Ram 1500 is 18 inches. Even if you are towing 12,000 lbs. you won’t have to worry about braking. In addition to the massive rotors, there’s also the addition of a new electronic parking brake, as well as electric power steering.

When you first hop inside the newly refreshed pickup, you may be surprised at the available 12-inch touchscreen display. Standard issue Ram 1500’s will come with an 8.4 inch display. Also available is an optional 360 degree view camera, 900 watt stereo system, and 5 standard USB ports. There are additional convenience features for your safety, such as adaptive cruise control, a lane departure system, and forward collision mitigation.

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Although the new 2019 Ram 1500 is as luxurious as ever, there’s no need to worry about performance. Throw 2,300 lbs. of whatever you want in the bed or haul 12,700 lbs. wherever you need it. Need extra storage? The RamBins are back on the new model, and they received a 5.5 inch increase in length. That means more storage for all your needs. With a fully packed truck, you are probably expecting to hear some road noise. Not with the new side frame mounted active tuned mass modules, which are electronically controlled shake weights that help reduce vibrations from the road. Also available is the self-leveling air suspension feature for an additional cost.

We expect to see the new Ram 1500 at dealers later this year. Unfortunately, pricing is still unknown, but you will be the first to know when we find out! Watch the official reveal below!

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New Tech & More│2018 Jeep Wrangler│CES 2018

When you look at the 2018 Jeep Wrangler, it is easy to say that not much has changed. Jeep has a pretty firm grip on the SUV market with little to no competition in the off-road market. So what can the folks over at Jeep do to make sure their SUV can hang with the other brands? Throw as many new tech features into the vehicle as you can, obviously. The new available features improve the quality of life for every past and current Wrangler owner.

We are expecting a full feature update for the new 2018 Wrangler at the Consumer Electronics Show. Attendees even have a chance to take one of the 4 available Wranglers for a spin. The most formidable update would have to be to the Wrangler’s connectivity. The 2018 Wrangler now has Apple and Android watch support. This means you can unlock your doors, remotely start your vehicle, or even flash your headlights all from your watch!

Uconnect is also receiving an update to better serve its drivers. The Drive ‘n Save feature will monitor your driving patterns and send the information to auto insurance agencies to help reduce your rates. Don’t worry; this is an optional feature. If you have kids getting ready to drive, keep an eye out for the new Family Alerts system. This will allow you to monitor your child’s location and drive data via Smartphone app. With even more parental features available, the Wrangler may be a hot commodity for new and experienced drivers alike.

The Amazon Echo and Echo Dot were a hot commodity this holiday season. You may be happy to know that Jeep has recently announced that their new model year vehicles will support Amazon Alexa. You will be able to activate a number of features with your voice, such as turning on the engine, inputting directions, or even checking the fuel without being inside your vehicle. We expect to see more features announced later this week.

Amazon Alexa Support is now available on select models!

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Introducing the All-New 2019 Jeep Cherokee

Can you believe it has already been six model years after the Jeep Cherokee’s last redesign? The current design has been quite controversial since it was released years ago. Whether you like it or not, Jeep has learned from the past, and it really shows in the newly redesigned 2019 Jeep Cherokee. This news is unexpected, as we are not too far from the Detroit Auto Show, which is where we had expected the new Jeep to be unveiled.

You are probably wondering what else could have changed with the redesign. While we don’t have a complete list of updated features, we do know Jeep intends to use more premium materials in their updated design, as well as new fuel-efficient powertrain options. You have also probably noticed the old headlamp design has been replaced with a more aggressive look. Just like the current lineup, the Cherokee will be available in a number of trims, including a Trailhawk version. We aren’t expecting any major changes to the interior except for the possible Amazon Alexa support. We will have more details when the North American International Auto Show arrives in Detroit later this month.

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The All-New 2019 Subaru Ascent

Subaru of America announced their newest release, the 2019 Subaru Ascent, at the Los Angeles Auto Show on November 28th, 2017. The new family-oriented SUV expands on Subaru’s strengths while delivering a completely new experience behind the wheel. There’s more than enough space for the entire family and the new SUV even has new safety features on board.

You can take your pick of bench seating or captain’s chairs in the second row. Yes, that means the all-new Ascent comes in 7-seat and 8s-seat configurations. Naturally, the new Subaru also comes with the manufacturer’s renowned All-Wheel Drive system. When the Ascent hits dealers, you’ll have the choice between the base, Premium, Limited, and Touring trims. We’re expecting to see the new SUV hit dealers at some point this summer.

Every trim on the Ascent includes standard three-zone automated climate control to ensure every passenger is comfortable during their ride. Ambient and footwell lighting can also be added as an available option.

The all-new 2019 Subaru Ascent is the largest Subaru in the lineup. It’s also the only Subaru with nineteen cup holders and eight USB charging ports. The all-new Ascent ensures all your devices stay charged and all your cups remain secure, no matter how long the trip.

The 8.7 inches of ground clearance allows for comfortable entry both in the front and rear. You also won’t have to worry about filling up too often because the Ascent provides more than a 500-mile range on a single tank. Under the hood, you have an all-new 2.4-liter BOXER engine. The engine produces 260 horsepower and 277 lb.ft. Did we mention the Ascent can also tow up to 5,000 pounds?

Check out this quick overview of some of the available features on the new 2019 Subaru Ascent!

When it comes to technology, you’ll be pleased to learn that the Ascent offers the latest STARLINK multimedia system with a multi-touch high-resolution display. Yes, Android Auto and Apple CarPlay are available, among other apps. Pair your phone wirelessly via Bluetooth connection. For the first time ever in a Subaru, in-car Wi-Fi will be available. The speeds are limited to an LTE connection, but this should be plenty for all the devices in the SUV.

STARLINK connected Subaru Ascents have access to remote engine start on models with a push-button start, Anti-theft vehicle immobilizer, child safety functions, over the air updates, and more!

Included in every 2019 Ascent is the EyeSight Driver Assist Technology, which includes Adaptive Cruise Control, Lane Departure, Pre-Collision Braking, Pre-Collision Throttle Management, and even a new EyeSight Assist Monitor which gives the driver a heads-up display of all the previously mentioned warnings. Other advanced safety features like Blind Spot Detection, Rear Cross Traffic Alert, Lane Change Assist, and more!

You know if it has a Subaru logo on the front of it, it’s going to be a safe vehicle. Within the walls of the all-new Ascent included are Frontal Airbags, standard front side pelvis & torso airbags, side curtain airbags which offer front and rear coverage, as well as a driver’s knee airbag.

Find Out More About our Dealerships:
Bertera Subaru Outlet in Hartford
Bertera Subaru of West Springfield

Subaru Loves Learning│Bertera + Thirman L. Milner School!

During the month of September, we made our pledge to the Subaru Loves Learning initiative by working with the Thirman L. Milner School in Hartford to increase attendance rates! How would a car dealership help increase attendance rates, you may ask? It all started with a single phone call to the school at the beginning of September to offer our assistance in any way we can. That’s when we learned about Milner’s Family Initiative, The Positive Behavior Incentive System, which has been very successful over the last few years. Through this program, students, parents/guardians, and teachers are building a more cohesive community. The incentives offered through this program encourage both students and their parent/guardian to take a major role in being accountable for their student’s academics, attendance, and overall behavior.

Check out some of our favorite images from our trip to the Big E!

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We learned that the school’s first incentive of this school year was going to be a free ticket to the Big E for any student with perfect attendance and exemplary behavior, and that’s not all. Those same students also received an additional ticket for their parent/guardian if they were interested in coming. An incentive-based system that rewards students and parents/guardians for good behavior is something Bertera can get behind. We were then presented with the challenge of making this incentive even sweeter for the students involved. That’s when we learned that the school was only able to fundraise for the tickets and a limited amount of rides. We knew what had to be done, so we contacted the Big E and they were kind enough to help us provide one hundred eighty Midway Magic Passes to distribute to every single student with perfect attendance. These passes allowed the Milner students access to virtually every ride at the fair! Seeing the children’s smiles and hearing the laughter truly made all of this worth it! We’re so glad to have been able to be apart of such a wonderful school program. All of us here at Bertera look forward to our partnership and future endeavors with The Thirman L. Milner School.

Check out some of our favorite moments from our trip to the Big E!

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Subaru Loves Learning│Bertera & Philip G. Coburn Elementary School

Subaru Loves Learning│Bertera & Philip G. Coburn Elementary School

During the month of August Bertera Subaru of West Springfield and The Philip G. Coburn Elementary School partnered up to provide one-hundred fifty new books and numerous school supplies to the children enrolled at Philip G. Coburn, The Springfield JCC Early Learning Center, and The Agawam Robinson Park School Kindergarten class. Here at Bertera, we know our future lies in the next generation’s hands. Together all of us can ensure every student has the same chances available to them in school. Together we can provide students and teachers with the tools and supplies they need to learn and teach effectively and efficiently.


On Friday, September 8th Holly, Dan, and Sebastian traveled over to Philip G. Coburn Elementary School to drop off the donation of one-hundred fifty new books to the students. During their visit, they had a chance to learn more about the school and students. They were very impressed with the programs the school had in place and excited to learn that Coburn has a new building in the works as well! This may be the start of something great with Bertera Subaru of West Springfield and The Philip G. Coburn Elementary School. Let’s continue to work together to ensure our students have the best possible chances in everything they do!

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Share the Warmth Coat Drive 2017!


Throughout all of September and October, we will be collecting new and gently used coats, jackets, sweaters and more! Bertera Auto Group has partnered up with the Springfield Rescue Mission, South Park Inn, and Veterans Inc. to provide winter clothing and supplies to those in need. If you’re looking for more ways to help than just donating clothes, please feel free to donate some of the most needed items listed below. View the official event flyer here.

Drop Off Locations

From September 1st to October 31st, every single Bertera location will be accepting donations. This includes Metro Chrysler Jeep Dodge Ram in Chicopee. Your donation will be delivered to a shelter within range of the dealership. Find out where you should drop off your donations below.

Shelters and Partnered Dealerships

The Springfield Rescue mission will be accepting donations from:
Bertera Chrysler Jeep Dodge Ram in West Springfield
Bertera Fiat of West Springfield
Bertera Mitsubishi in West Springfield
Bertera Subaru of West Springfield
Bertera Dodge in Westfield
Metro Chrysler Jeep Dodge Ram in Chicopee

Veterans Inc. will be accepting donations from:
Bertera Nissan in Auburn
Bertera Chevrolet in Palmer

South Park Inn will be accepting donations from:
Bertera Subaru of Hartford

Most Needed Items

Personal Care:
 Deodorant
 Razors-Gillette/Schick-Men’s & Women’s
 Soap
 Shampoo
 Toothbrushes
 Toothpaste
 Dental Floss
 Feminine Hygiene Products
 Vaseline/Hand Lotion
 Medicated Foot Powder
 Nail Files/Nail Clippers
 Cough Drops
 Vicks Vapor Rub
 Reusable Water Bottles
 Combs/Hairbrushes
 Chargeable Barber Kits
 Diabetic Testing Kits

Men’s Clothing:
 Underwear/Boxers – new, all sizes
 Under T-Shirts (L, XL, XXL) (new/gently used)
 Socks: White Tube/Low-cut (all sizes)
 Tops: Long Sleeve, Dress Shirts, Collared Shirts, Sweatshirts (New England Sports) (L, XL, XXL) (new or gently used)
 Bottoms: Jeans, Dress Pants (new or gently used)
 Flip-flops (M, L, XL)
 Footwear: Shoes, Sneakers, Boots-size 9-13 & wide (new or gently used)
 (Seasonal) Hats, Gloves, Scarves (new or gently used)
 (Seasonal) Winter Jackets (any size – new or gently used)

Women’s Clothing:
 Bras (sizes: 34, 36, 38, 40 A/B/C/D) (new)
 Underwear – new, all sizes
 Tops: Short Sleeve, Long Sleeve, Blouses, Sweatshirts (any size – new or gently used)
 Bottoms: Jeans, Dress Pants, Skirts (any size – new or gently used)
 Socks: White low-cut, Dress and Nylons (new)
 Footwear: Sneakers, Dress Shoes, Boots (sizes: 6–9) (new or gently used)
 (Seasonal) Hats, Gloves, Scarves (new or gently used)
 (Seasonal) Winter Jackets (any size – new or gently used)

Bed & Bath:
 Bath Towels/Hand Towels/Washcloths (new)
 Bed Pillows (new)
 Blankets: Twin & Full (new)
 Pillowcases: Standard (new)
 Laundry Bags: Nylon/Canvas (new)

Miscellaneous Items:
 New England Public Transportation Passes
(Including passes for city bus routes and cabs)
 Postage Stamps
 Nonperishable Canned Goods/Food Items
 Regular “Ground” Coffee (please, no whole beans)
 Cases of Individual Bottled Spring Water
 Cleaning Supplies (for individual housing units)
 Bug Spray
 Umbrellas
 Watches

Gift Certificates:
 Visa Gift Cards
 Target, Walmart
 CVS, Walgreens
 Grocery Stores
 Coffee Shops, Restaurants or Fast Food locations
 Gas Cards
 Movie Passes
 Sporting Event Tickets
 Museums
 Concert Tickets
**Any kind of Gift Certificate is welcomed**

Let us know you’re participating by checking in on our Facebook Event located here.

Subaru Loves Learning│August School Supply Drive

Here at Bertera, we know that learning sticks when students have the tools they need to create new ways of thinking and experiencing the world. Through the Subaru Loves Learning initiative this August, we are supporting the American Association for the Advancement of Science (AAAS) by donating award-winning science books to K-12 students in our community. Bertera Subaru will be donating 150 Books to Philip G Coburn Elementary School. Let’s help start the school year off right! Watch the video below to learn more.

Event Details

Date: Tuesday August 1, 2017 – Thursday August 31, 2017
Location: Bertera Subaru

Subaru Loves Learning

The AAAS seeks to advance science, innovation, and engineering throughout the world for the benefit of mankind. By nurturing students’ scientific interests and talents, AAAS programs provide exciting opportunities and outlets to help build bridges to careers in science, technology, engineering, and mathematics. If we start them off young we’re starting them off right.

We believe that students are the only hope for a better future for all of us. You can help us inspire our students to learn more about science by writing a note of encouragement to a student on a bookmark. Your message and personalized book label will be inserted in a science book and donated on your behalf.

We’re also collecting commonly needed school supplies for students that may not have the means to get them on their own. Find out what’s needed below.

school supply


Most commonly needed school supplies:

•Backpacks (By far the most needed)
•Construction Paper
•Glue
•Glue Sticks
•Masking Tape
•Crayons
•Colored Pencils
•Pencils
•Pencil Grips school supply drive
•Pencil Holders
•Markers
•Folders
•Notebooks
•Binders
•3-hole Binder Paper
•Finger Paint
•General Art Supplies / Tissues / Lysol Etc.
and more!

 

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Students from Bowles Elementary School visit Red Gate Farm│Bertera Subaru of West Springfield

Looking For More Farm Hands!

Last month we were given the opportunity to sponsor a class’ trip to The Red Gate Farm and we couldn’t resist the opportunity! The students from Bowles Elementary School in Springfield had a blast working on the farm. During their visit, they were given the opportunity to participate in a number of activities on the farm including maintaining crops and caring for the farm animals.
 
The entire class we sponsored received T-shirts during their overnight stay! We genuinely couldn’t be happier to have been given the opportunity to help our community like this.If you’re a local business looking to sponsor a class of your own please feel free to contact Red Gate Farm to learn more! Check out the video below to see what type of activities the kids will be participating in during their visit.


Learn more about what goes on at The Red Gate Farm by visiting their official website. Check out WWLP 22 News’ coverage of the Farm here


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Share a message with the kids at the Baystate Children’s Hospital

Subaru Loves to Care

How we can help:

Join us throughout the month of June as we work with The Leukemia & Lymphoma Society and Baystate Children’s Hospital to bring their patients a message of hope in their times of need. We know what you’re asking, how could I express my message of hope? We have pads and pens available if you would like to submit a written message at our dealership. Feel free to get creative with your message. Whether it’s a drawing, a song, or even a toothpick sculpture we’re sure it’ll put a smile on someone’s face.

Share your message of hope today

Some of our wonderful friends, family, customers, and employees have already submitted their message of hope! We’ll be accepting message submissions until the end of June so stop in soon. Visit our Facebook page to submit any video submissions. Please share this with your friends and family to spread the word.

In addition to your wonderful messages of hope Subaru of America will be providing warm blankets and children’s arts & crafts supplies to patients. Help light up someone else’s day up with your kind words today. Learn more about the Subaru Loves to Care initiative and how you can help here.

If you won’t be able to make it in to our dealership to leave your message you can always help The Leukemia & Lymphoma Society and The Baystate Children’s hospital by directly donating to them. You may also click on the print button below to print your very own note card. Send your filled out note card to our Facebook page located here or to our Social Media Manager and we will be happy to submit it on your behalf!

Message of Hope


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Learn more here.