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October 16th marked the annual Making Strides Against Breast Cancer Walk! Team Bertera Chevrolet was there and ready for the three to five mile walk! Many of our friends and family have been affected by breast cancer and cancer in general which is why it is so important that we helped raise $24,365.65! Helping the cause doesn’t end there. You can still help The American Cancer Society with their goal of abolishing Cancer by making a small donation of your own here. Check out some of our favorite images from the event below and if you have more pictures please feel free to send them to us!

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We hope you will be able to join us for next year’s Making Strides Against Breast Cancer Walk in Stanley Park! Together we can help bring an end to this horrible disease. Be sure to share all of your images with us on social media. You can find all of our social media channels below. Check out WWLP’s summary of the event below.

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The larger the family grows the more difficult it becomes to manage a proper budget. You are forced to make pretty big decisions for the whole family including what type of vehicle will be used to transport the kiddos. Many things should be taken into consideration when making this decision like the size, the design, convenience features and more.

Whether you’re in the market for a SUV, minivan, or a crossover there are certain features you should take into account when car shopping. Gas mileage is a pretty big deal these days, especially when gas fluctuates at such an extreme rate. Minivans and Crossovers dominate this portion. If you need a fuel-efficient vehicle with more than enough room for the whole family then a minivan may be the direction you should gravitate towards. Now, if you need the capability of an SUV as well as plenty of room a SUV may be your best choice. Compact SUVs can get the job done but if you are looking to tow items or carry a large family they can be problematic in hilly areas, especially in the winter. Crossovers are the middleground. Many crossover models offer the same capability SUVs offer but with a much smaller footprint. This can sometimes be the most economic decision depending on where you live and how large your family is.

While gas mileage may be a key factor in your decision to purchase a vehicle it should not be the primary reason you are making the decision to spend thousands of dollars on a new vehicle. Not filling up as much can add up over time but sometimes a vehicle’s warranty may be worth losing those three or four miles per gallon. Owning a vehicle is a commitment and should be treated like one. When something breaks it is your responsibility to make sure that it gets fixed. While under warranty you can rest assured since the manufacturer has no choice but to cover the costs. Save yourself the headache and look for a vehicle that gets a decent combined MPG but also has a warranty you find acceptable for your use.

The safety rating should be another key factor in your decision to purchase a vehicle for your family. Surely you have heard about SUVs being more likely to roll over in an accident. That sounds pretty terrifying, but realistically you can roll any vehicle. It is completely dependant on just how fast you were going and how the collision itself happened. According to stats gathered back in 2005 by the Insurance institute for Highway Safety (IIHS), large SUVs have one of the lowest mortality rates – roughly 24 people are killed for every million vehicles registered. The does not even come close to the Midsize SUVs average mortality rate of 57 deaths per million, or the 70 deaths per million involved in an accident with a crossover in general.

Purchasing a new vehicle can be a pretty intimidating process. Do your research on a number of vehicles before you make your final decision. Be sure to study the facts rather than the marketing schemes the manufacturers come up with. When it comes down to it, if SUVs were really that bad why would so many people own them? Do your research and you will be fine. If you need assistance finding the perfect vehicle please do not hesitate to reach out to any of our Bertera locations for advice and assistance.

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child safety day @ bertera
July 17th 2016 marked our first Child Safety Day at Bertera! We were lucky enough to have so many people participate! A big thank you to the Palmer Police, Wilbraham Police, and Belchertown Police departments from making it out and bringing Buddy along! The Palmer Public Library made it to promote their summer reading program and to sell books! The Palmer Fire Department showed up with one of their trucks for the children to learn about and play in. We were fortunate enough to have the Palmer Ambulance Service arrive in one of their ambulances. The children not only made a mess of the ambulance and fire truck but learned a lot while doing so! Shaggy from KIX 100.9 made it out with free swag and prizes for everyone! Did we mention even the Boy Scouts were at Bertera’s Child Safety Day? Be sure to stay tuned for more events in the future! With such success you can be sure we’ll be having another one soon! Enjoy some of our favorite images and videos from the event below.




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The year 2014 marked the turning point in alternative-fuel and hybrid designs in the auto industry. Hybrid vehicles gained a massive market share across all manufacturers and became more popular among consumers. On top of that, the AAA Great Battery Roundup managed to gather over 20,000 used vehicle batteries and disposed of them in an environmentally friendly way!

Although disposing vehicle batteries properly helps the environment, it isn’t the only way you can help! According to AAA representative Michael Calkins, you can make a significant contribution by adopting 2 easy-to-implement techniques: regular vehicle maintenance and better driving practices.

Please use the following tips to increase the awareness of the impact your vehicle and your driving can have on the environment.

The best way to conserve fuel while driving, is to drive a fully serviced vehicle that has been maintained properly. Carry out regular vehicle maintenance at the periods suggested by your vehicle’s manufacturer. If your “Check Engine” light illuminates on your dashboard be sure to have it checked out sooner rather than later.
checkengine1If you are looking for a credible auto center with the training and experience needed to keep your vehicle in the best shape please visit our service page!

It is a good idea to check your tire pressure often. Under-inflated tires push your engine to work harder and make use of more fuel to keep a given speed. You can find the specific pounds per square inch (PSI) in your owner’s manual, the vehicle door edge, doorpost, glove box door or fuel door.

Be sure to only have your cooling system serviced by a technician who is certified to manage and handle recyclable automotive refrigerants. Some older cooling systems include ozone-depleting chemicals that could be release into the environment.

Performing a “Jack Rabbit” start is never advised. Try to keep your vehicle below the speed limit. You will be much more safe and saving a little more on fuel too!
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To properly deal with engine fluids and batteries. Call your city government waste management agency to find out the proper way to dispose of this waste. Never ever get rid of fluids on the ground or in any way that may permit them to make their way into groundwater, lakes or streams.

Appropriate car upkeep and environmentally friendly driving practices conserve natural resources, decrease exhaust emissions and reward you with a car that will last longer and be much safer to drive.

Keep your engine running at peak performance in order to conserve fuel. Perform regular automobile upkeep at the periods suggested by your car’s producer. Properly dispose of engine fluids and batteries. Proper car upkeep and ecologically friendly driving habits save natural resources, minimize exhaust emissions and reward you with a vehicle that will last longer and be safer to drive.

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Bertera Chevrolet Body Center

BERTERA CHEVY BODY CENTER
 
BODY CENTER
Bertera Chevrolet Body Center
Does your vehicle have body damage? Perhaps you simply just want to recolor your vehicle. You can have all that and more at the Bertera Chevrolet Body Center! We are located at 1187 Thorndike St. in Palmer! The Bertera Chevrolet Body Center is your one stop shop for all of your body work needs! Come in and have your vehicle looked at by our certified and experienced technicians! Our customers deserve the best, that is why we provide them with great prices, great body work, and a great experience. Come visit us today and find out for yourself.

WHY BRING YOUR VEHICLE TO US?
 
Our experienced service team is trained to know every inch of your Bertera Chevrolet Body Centervehicle. We know you want to feel as great about your vehicle as the day you purchased it. Our team here at the Bertera Chevrolet Body Center have the skills needed to provide the best body work in the area! Come visit us today to have your vehicle looking and feeling like new.

WHAT TO EXPECT
 
Our expert service advisers will walk you through the whole process with written estimates of what is recommended to complete your repair. In addition, should you require body work to return your vehicle to it’s pre-accident glory, we have certified service technicians available to help! We will review your estimates with you and
address any questions that may come up throughout the process.
_1 CHEVY SERVICE CONTACT
 

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Happy Birthday Sean!

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Today we celebrate Sean’s birthday! He turns 29 this year… again! Sean was paged to the showroom for a car swap but was greeted with a roomful of people singing Happy Birthday instead. He was so surprised, I think we caught him blushing. We enjoyed a round of singing before we devoured that cake! Do you think you know what was in that envelope? Leave your guesses in the comments. Enjoy some of our favorite images from the celebration below.

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winter emergency kit
 
Preparedness is essential to surviving the winter here in the northeast. You never know when your car won’t start or if it will even make it out of the driveway. It’s your job to have the tools necessary to keep you ahead of the game. Make sure your winter emergency kit has the following items to best increase your chances of a hassle-free winter this season.

Flashlight – if you’re ever caught on the side of the road at night you’re going to wish you had a flashlight. It beats having to use your cellphone’s battery in order to provide light.

Cellphone – Should the time come that you’re stuck anywhere, the first and best tool is your cellphone. Cellphones can be used to call for help and sometimes even guide the user to the right course of action.

Washer Fluid – You can’t go wrong by carrying extra washer fluid. Be weary about leaving a full jug of washer fluid in your vehicle during the winter as the jug may break if the liquid freezes.

Jumper Cables – At the first indication of a dying battery be sure to visit your local Bertera Service Center to have it replaced without lifting a finger. Once the battery indicator appears on your dashboard it’s essential that you have it recharged or changed. Get it done before you end up in your driveway with a dead battery.

First aid kit – First Aid Kit’s are essential and should be in every vehicle. When the kids play a little too rough or you get a cut at the office you’re going to wish you had a bandage for the wound. The longer you wait to cover the wound the more chances you have of infecting it.

Water – Keeping extra water in your vehicle could save a life of an animal or even another person. During the winter it may be harder to store water in your vehicle as it will probably freeze over night.

Warning triangles/flares – Warning triangles and flares are emergency items that are commonly used by truck drivers stuck on the side of the road. These can be useful in the winter as it may be hard to see and any indicator of your location is better than none.

Shovel – The northeast is infamous for the amount of snow fall we have. When there is two feet of snow on the ground it isn’t exactly the easiest thing to get out of your driveway or even drive for that matter. To get out of your driveway or perhaps a snow pile on the side of the road you may need to dig yourself out. Having a shovel will be much easier than scooping snow with your hands.

Blankets/rags – Having extra blankets and rags in your vehicle will come in handy when the time comes to wait for the tow truck. Vehicles get stuck in the snow, it happens. Whether it has to be a cold uncomfortable wait is up to you. Be prepared for any event this winter.

Tool kit – The time will come when you have to look up how to fix something in your vehicle. Having instructions is good and all but not having the tools is unacceptable. Save yourself some money and purchase a tool kit for the vehicle.

Snowbrush/ice scraper
– Aid your vehicle in the defrosting process by removing snow and ice from your vehicle’s roof, trunk, hood, bumpers, mirrors, and wheel wells. Keep your gloves dry by using a snow brush and ice scraper!

Cellphone charger – Using a cellphone while driving is frowned upon and dangerous. Now, there are times when a cellphone is needed on the road, like when you need to call for help when your vehicle is stuck somewhere. Having a fully charged cellphone can save your life on the road one day. Be sure to always have a car charger for your phone.

Tire chains – Tire chains can be a very important tool in the winter, depending on where you reside that is. For people in the bigger cities we recommend upgrading to winter tires rather than putting tire chains on their vehicle. Another thing to note is whether your vehicle is Front-Wheel Drive, Rear-Wheel Drive, All-Wheel Drive, or Four-Wheel Drive. Depending on the drive train of the vehicle you may have to attach the tire chains to a specific set of tires.

Rope – Rope is essential for every emergency kit. Be sure to keep some durable rope in your vehicle just in case.

Traction sand/mats – With winter comes the ice we all dread. When your tires are covered in snow and hit the ice chances are your vehicle isn’t going to stop or move depending on your speed when you hit the ice. If you’re stuck in your driveway on a sheet of ice the best choice would be to throw some sand, salt, kitty litter, or traction mats down to aid your vehicle.

Extra coat, hat, and gloves – You never know when you may be stranded or who you’ll be with. It’s important to be at least mildly prepared for any situation. In the situation you get stranded with a passenger or even forget your gloves or hat at home you will wish you had prepared better.

Snacks – Non-perishable food is great to have in your vehicle! You never know when you’re going to want, or better yet, need some food in your system.

Fire extinguisher – Vehicles are generally designed to avoid bursting into flames, that being said we know anything can happen. That is why it’s important to have a fire extinguisher in your vehicle anyways. Be sure the extinguisher can handle both gas and electric fires. For more information about fire extinguishers click here.winter emergency kit1

Click here to view a printer friendly checklist

Source(s):
FemaLifeSafety.org

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dont get stuck out in the cold

Prepare Your Vehicle for The Winter Season

Who hasn’t slid and slipped across an icy road or had a hard time seeing clearly out of a foggy windshield? The cold winter months bring an increase in dangerous driving conditions. Make sure your vehicle can handle those conditions.

Avoid that frightening sensation you get when your vehicle has little traction throughout inclement weather conditions by putting on a set of winter season tires. Today’s winter tires are designed for snow and ice efficiency, with tread that lowers the threat of slipping and allows for better traction.

In addition to the ideal tires, your vehicle requires suitable maintenance.

“To help stay safe on winter season’s icy roads, embrace great automobile maintenance practices,” encourages Trisha Hessinger, vehicle education expert and pace vehicle driver. Schedule your next service appointment at our Service Center to know you are covered for sure.

As in all seasons, make sure your tires are appropriately inflated, rotated, aligned and replaced as needed. During the colder months be sure to increase the amount of times you check your tire pressure. When the tires have been driven less than a mile or have not moved in at least 3 hours, tires need to be checked weekly at times.

Other automobile components that have to be checked by a licensed automotive service technician include the engine, battery, exhaust, heating and defrosting systems. Also, ensure the vehicle’s primary fluids are filled to the advised levels.

With regard to fuel, motorists should keep their gas tanks full throughout the winter season, as the extra volume can assist reduce moisture problems within the fuel system and add useful weight.

You will be grateful for the included driving control and feeling of security that winter tires and the ideal upkeep will give you the next time you get behind the wheel during inclement weather.

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60 Second Fluid Checks

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Properly maintaining your car’s fluid levels is an easy way to help ensure that your vehicle runs smoothly between service visits.

Before checking, always stop the engine, remove the key from the ignition switch, set the parking brake and let the engine cool down completely. Take care not to spill any engine oil, engine coolant, brake fluid or any other fluid on hot engine components.

Use your Owner’s Manual as a guide for more details and to locate specific engine parts.

Engine Oil

When: Every Fuel Stop. Park your vehicle on a level surface and stop the engine. Pull out the dipstick, wipe it clean, and insert it again until it stops. Pull out the dipstick again and check the oil level on it. If it is below the lower level, add oil to bring it up to the upper level. Important: Use only engine oil with the grade and viscosity recommended in your Owner’s Manual.

Coolant

When: Every Fuel Stop. Check your car’s coolant level on the outside of the reservoir while the engine is cool. If the level is close to or lower than the “LOW” mark, add coolant up to the “FULL” mark. If the reserve tank is empty, remove the radiator cap (Do not open when the radiator is hot!) and refill as required. After filling the reserve tank and the radiator, reinstall the caps and check that the rubber gasket inside the radiator cap is in the proper position. Important: Use the coolant recommended in your Owner’s Manual only. Use of other coolants may result in corrosion.

Automatic Transmission Fluid

When: Monthly. (Automatic transmission equipped models only.) Drive several miles to raise the temperature of your car’s transmission fluid up to normal operating temperatures (140 to 176 degrees is normal). Park on a level surface and set the parking brake. Shift the selector level in each position. Then shift it in the “P” position, and run the engine at idling speed. Pull out the dipstick and check the fluid level on the gauge. If it is below the lower level on the “HOT” side, add the recommended automatic transmission fluid up to the upper level. Important: If you don’t have time to warm up the automatic transmission, check to see that the fluid level is between the lower level and the upper level on the “COLD” side. If it is below that range, add fluid up to the upper level. Be careful not to overfill.

Manual Transmission Oil

When: Monthly. (Manual transmission equipped models only.) Park your vehicle on a level surface and stop the engine. Pull out the dipstick, wipe it clean, and insert it again. Pull out the dipstick again and check the oil level on it. If it is below the lower level, add oil to bring the level back up to the upper level.

Brake Fluid

When: Monthly. Check the fluid level on the outside of the reservoir. If the level is below “MIN,” add the recommended brake fluid to “MAX.” Important: Use only brake fluid from a sealed container. Never mix different brands of brake fluid together. Brake fluid absorbs moisture from the air. Any absorbed moisture can cause a dangerous loss of braking performance. Take care not to splash brake fluid over any painted surfaces or rubber parts, as damage may result. If your vehicle requires frequent refilling, there may be a leak. Have the vehicle checked at your local Bertera Service Center.

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We recently made our annual donation of canned goods to the Palmer Food Share. With the holidays just around the corner now is the best time to donate to the Food Share or any Food Pantry for that matter. Everyone deserves a nice holiday meal, and you can make sure that happens with a small donation. For more information on volunteering opportunities or donations please contact the number below.

Palmer Food Share
39 Walnut St
Palmer, MA – 01069
(413) 283-3614
Hours
Tuesdays and Fridays from 9:30 a.m. to 11:30 a.m.

Please contact the number above before dropping off any donations.

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