There is only one thing better than a Plum Crazy Purple Dodge Charger and that is a Plum Crazy Purple Dodge Challenger. Thankfully both of these will be available on nearly every trim level for both of these 2016 models! Below you will find a gallery featuring a 2016 Charger and Challenger sporting the Plum Crazy Purple exterior color along with a 1970 Dodge Challenger


Plum Crazy Purple will be available on the Dodge Challenger R/T, SXT Plus, 392 Hemi Scat Pack Shaker, SRT 392, and the Hellcat. It will be available on the Dodge Charger R/T, SRT 392, SXT, and the Hellcat. Keep in mind Plum Crazy Purple is not a new addition to Dodge’s vibrant color palette. It was introduced in the 70s and has been available on select models and trims ever since. Unfortunately Plum Crazy Purple will only be with us for a short run. You will only have until the end of the year to order yourself a new 2016 Dodge Challenger or Charger in Plum Crazy Purple.

If you’re looking to get into a Challenger or Charger of your own visit our website for more details!
Bertera Dodge Chrysler Jeep Ram of Westfield
Bertera Chrysler Jeep Dodge Ram of West Springfield

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Car and Driver Blog

West Side’s Taste of the Valley is just about here! What’s most exciting about this entire ordeal has got to be the menu. With so many vendors and restaurants coming out to the West Springfield Commons it’s almost hard to resist lining up now. Some of the vendors and restaurants serving food at the event are


and more!

The full food and drink menu is available here!

Will you be attending West Side’s Taste of the Valley? Let us know! Send your favorite pictures, videos, and Dishes from The West Side’s Taste of the Valley to our Facebook Page! You can also tweet us if you’re not on Facebook!

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With autumn just a few weeks away ask yourself, did you take full advantage of this summer? If your answer is no, then this post is for you. Here are five things you must do before autumn makes it’s way back around.

Before the winter makes it’s way back around be sure to have your vehicle is serviced at Bertera Dodge Chrysler Jeep Ram of Westfield to have your vehicle serviced by a factory certified technician!

Recently one of our loyal customers was involved in a car accident. Thankfully their Subaru was capable of handling the situation and saved the life of it’s driver. We’re glad to see our friend and loyal customer is doing better. Displayed below are some of the images taken after the accident and a small message that was included with the images.

Hi Shawn,

Here are some photos – sad as they are – of the damaged Outback that you may want to share with your staff and perhaps colleagues at Subaru. I am alive once again because of the way my Outback performed under the circumstances. Please forward same on to Holly and Dan.

I hope Dan has placed the order for my new vehicle. I will be in touch.

Thank you again for all your support during this awful time.

Best regards,
A loyal customer


Slide the City is coming to Hartford Connecticut on August 22nd!

If you have ever wanted to go down a slip-n-slide that’s larger than three football fields then now is your chance! Slide the City events are often sold out fairly quickly so be sure to grab your tickets fast.

Slide the City Hartford is actively looking for volunteers to staff the event. Volunteers will be tasked with setting up the slide, assisting with registration, and packing up the slide. For more information about volunteering click here


Sliders in line will be able to use the slide until thirty minutes before the slide closes. The event will be held in rain or shine because you were going to get wet anyways so dress appropriately. No jeans or clothing with rivets will be permitted on the slide.

Children must be at least five years old and forty-six inches tall and anyone under eighteen will require a sign off form to ride the slide. There will be a section available for parents and children to ride in close proximity but on separate tubes.

Everyone is required to ride with a tube for maximum speed and safety. Ticket holders with the Triple Slider and Unlimited packages will be provided with a tube but you may still bring your own.

Slide the City Hartford is going to be a blast and we suggest you get your tickets before it’s too late!


We want to invite you to our exclusive member program only available in West Springfield. We understand that everyone is looking for a great deal, but what happens after you drive away? Bertera West Springfield’s VIP program is designed to provide you the ultimate level of service while lowering your cost of ownership throughout your vehicle’s life. Here are just some of the benefits you will receive:

• FREE 6 year oil lube and filter package
• FREE Bertera’s Exclusive TIRES FOR LIFE replacement program
• FREE Service Loaner Vehicles
• FREE Courtesy Shuttle Service
• FREE 15% off your first Parts purchase

Buy any New or Pre-owned vehicle in the month of May and use this TRUEDEAL coupon below. This is only for our VIP customers and just to say thank you for giving Bertera in West Springfield the opportunity to earn your business.

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Bertera Chrysler Jeep Dodge Ram

539 Riverdale St
West Springfield, Ma 01089
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It was an honor to have participated in the 2014 Share the Love event and it was even more of an honor to be able to help make a child’s wish come true. We’re looking forward to participating again this year! Thank you Addison for the beautiful drawing and thank you Make-A-Wish Massachusetts and Rhode Island.

December 4, 2002 Subaru Share the Love Event 2014_Addison_Final
Taste of the Valley banner

Bertera Auto Group is proud to be a sponsor of “The Taste of the Valley 2015” we hope to see you there!

If you are looking for a taste-full weekend be sure to stop by The Taste of the Valley 2015 in West Springfield! There will be over 13 local restaurants so be sure to stop at your favorite tents to taste some local cuisine and brews! The Taste of the Valley 2015 is a four-day long event with numerous events and activities daily.

The Taste of the Valley 2015 has more to offer than just delicious food. Bring the whole family and enjoy the petting zoo, rides, a classic car show on the 15th, or you can lace up your running shoes and participate in the 5K run on the 16th. Be sure to check out which bands are playing on the day of your visit HERE or check the Concert Schedule below!

Concert Schedule:

Thursday August 13
music-159870_640Scrap Iron Sun5:00
The Whistlin’ Dixie7:00 pm
Friday August 14
Off the Record5:00 pm
The Kings7:00 pm
Bennie and the Jets9:00 pm
Saturday August 15
Janet Ryan and the Straight Up Band12:00 pm
94th Army Band2:30 pm
Livio Gravini and the Free Spirit Society5:00 pm
Aaron Norcross and the Old Dogs7:00 pm
L.A.’s Backstage Pass9:00 pm
CO2 – 11:30 pm
Sunday August 16
The Floyd Patterson Band2:00 pm
Built For Comfort4:00 pm

2015.scrap.iron.sun 2015.the.whistlin.dixie 2015.the.kings 2015.bennie.and.the.jets 2015.janet.ryan 2015.livio.gravini 2015.aaron.norcross 2015.backstage.pass 2015.co2 2015.built.for.comfort


Eight-hundred and five is the number of horses that have been squeezed into the all new Dodge Challenger Hellcat X. If that isn’t enough of an upgrade, then you’re going to like the eight-hundred pound feet of torque. That’s one-hundred and fifty pound-feet over the base Hellcat model. Are you curious on when you will be able to pick one of these 805-horsepowered beauties up from your local Dodge dealership? You’re not. This beautiful beast is one of a kind designed by FCA for the Dream Giveaway charity organization.

The Dream Giveaway is a charity raffle that supports children, veterans, cancer patients, the homeless, and victims of natural disasters. Some of the charities Dream Giveaway supports are Mothers Against Drunk Driving (MADD), Disabled American Veterans (DAV), Detroit Rescue Mission (DRMM), Smile Network International, National Guard Educational Foundation (NGEF), and the Greater St. Louis Honor Flight.

If Dream Giveaway is something you are interested in please visit their website to see some of their other raffles and feel free to support them. Who knows maybe you’ll be driving a Hellcat X to work one day.

Saturday July 18th marked the 22nd annual Glasgow Lands Scottish Festival. When the festival began all that could be heard were the high pitched yet oddly soothing cry of the bagpipes. In addition there were kilts as far as the I can see. My first few steps into the festival I was already in conversation with a large bearded man asking me which clan I belonged to.

After a brief history lesson on the Scots and the Stewart Clan I ventured into the Market where vendors offered everything from crystals to swords. After about 45 minutes of talking myself out of buying a giant double bladed sword I soon found myself contemplating whether I wanted a giant turkey leg or a meat pie. Needless to say I decided to get both and was not disappointed. To make things even better I washed my food down with some Honey Mead.

After a long day of eating, listening to bagpipes, and watching people smaller than me throw sixteen pound stones further than I could throw something half its weight it was time for the opening ceremonies. The opening ceremonies featured the Massed Bands, Highland Fling, and the Clan Parade. First the Massed Bands marched up and down the field playing their bagpipes in unison. You can watch a clip of the Massed Bands March at the end of the video above. Following the Massed Bands was the Highland fling where girls from all ages danced to the bagpipes. Finally it was time for the clans to introduce themselves with their war cry. Some were funny, others were intimidating, and at the end of the Clan Parade all the clans gave one last war cry as a group and it was quite the sight.

The music never seemed to stop at Glasgow. Whether it was another troop of young men and women playing the bagpipes or Charlie Zahm pushing his vocal cords to the limit there was always something to move to.

In conclusion Glasgow Lands Scottish Festival was a great time. From the food to the highland dancers everything is a new and exciting experience. Bertera Subaru of West Springfield definitely recommends checking The Glasgow Lands Scottish Festival out next year on July 16th, 2016 or as the Scottish put it “Come ye back tae Glasgow Lands next year!”